Starting today, Out of Home (OOH) signs across Australia will highlight and profile missing people as part of National Missing Persons Week (NMPW), which runs from Sunday 4 August to Saturday 10 August.
The 2019 campaign marks the eleventh year that Outdoor Media Association (OMA) members have supported NMPW in New South Wales, and the fifth year in partnership with the Australian Federal Police (AFP).
Research commissioned by National Missing Persons Coordination Centre (NMPCC) reveals that there are currently more than 2,600 Australians who have been listed as missing for three months or more.
The focus of this year’s campaign is to highlight the people behind the statistics: they are fathers, daughters, students, chefs and academics with families and friends who are grieving their loss.
Australian Federal Police manager child protection, Commander Justine Gough said: “For many years, the Outdoor industry has been a valued supporter of NMPW with close to $5M of advertising space donated over the last 4 years – resulting in increased public awareness and perception of missingness in Australia.”
This year, OMA members have generously donated a campaign valued at close to $600,000.
Participating OMA members include: Bishopp, goa, JCDecaux, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, and Tayco Outdoor Advertising.
OMA CEO, Charmaine Moldrich said: “Our network of signs are perfectly positioned to broadcast community awareness messages such as Missing Persons because they are in the places where people live, work and socialise.
“With 93 per cent of the Australian population viewing Outdoor advertising each day, we hope that this campaign will spark a conversation, ignite a memory and be the encouragement that is needed for people with information to come forward.”
This year the Outdoor campaign will focus on the following missing people:
• Ashley Bindon – last seen in Rose Bay, NSW, 26 February 2005
• Wendy Dalla – last seen in Cook, ACT, 25 September 1975
• Andrew Dymott – last seen in Mt Eliza, VIC, 10 January 1999
• Rebecca Hayward – last seen in Alice Springs, NT, 1 January 2017
• Michael Lorenz-Schrader – last seen in Gordonvale, QLD, 21 August 1996
• David Mansell – last seen in Bowden, SA, 6 May 2019
• Nazrawi Woldemichael – last seen in North Hobart, TAS, 9 October 2016
• Martyn Tann – last seen in Mullaloo, WA, 2 April 2013
Commander Gough added: “The impact of this contribution is invaluable, and the NMPCC values this important partnership.
“We look forward to continuing our work together to create awareness and reduce the incidence and impacts of missing persons in Australia.”
For more information visit: www.missingpersons.gov.au
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]