Holden Creates Mockumentary-style Video For Astra Glove Box Shark Via One Green Bean
Australia, considered a land of ancient tales and fables by many. Where better to find a creature so rare and terrifying, that many believe it to be nothing more than a myth, a suburban legend – the fabled Holden Astra shark?
With less than one per cent of Aussies aware of it, you’d be forgiven for not knowing about the hidden Holden Astra shark. However, this elusive Australian creature is making waves with the help of the next best thing to David Attenborough – Colin Cassidy, a celebrity impersonator.
The shark is concealed by the glove box on the outside of the hinge found in every Holden Astra and has quickly become the stuff of legend.
The story goes that a General Motors designer was at home one day sketching a glove box for a particular model, when his young son said it would be cool if he used a shark in the design. There have since been many shark sightings in the northern hemisphere, and now it seems the sharks have made their way Down Under in the Astra hatch.
To celebrate Shark Week, Holden and One Green Bean have created a mockumentary-style content video, educating Australians on the habitat of the Astra shark, its characteristics and “diet of broken sunnies and hastily-stowed fast food wrappers”.
Natalie Davey, general manager of marketing communications and digital at Holden, said: “We know that Aussies are fascinated by sharks and are curious about the mystery and legend surrounding the ultimate ocean predator.
“At Holden, we like to celebrate the unique and unusual, yet it is a mystery to us why this shark has taken up home in the Astra glove box.
“We want all Aussies to keep a look out for the beast while driving their Astra this Shark Week.”
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