Australia, considered a land of ancient tales and fables by many. Where better to find a creature so rare and terrifying, that many believe it to be nothing more than a myth, a suburban legend – the fabled Holden Astra shark?
With less than one per cent of Aussies aware of it, you’d be forgiven for not knowing about the hidden Holden Astra shark. However, this elusive Australian creature is making waves with the help of the next best thing to David Attenborough – Colin Cassidy, a celebrity impersonator.
The shark is concealed by the glove box on the outside of the hinge found in every Holden Astra and has quickly become the stuff of legend.
The story goes that a General Motors designer was at home one day sketching a glove box for a particular model, when his young son said it would be cool if he used a shark in the design. There have since been many shark sightings in the northern hemisphere, and now it seems the sharks have made their way Down Under in the Astra hatch.
To celebrate Shark Week, Holden and One Green Bean have created a mockumentary-style content video, educating Australians on the habitat of the Astra shark, its characteristics and “diet of broken sunnies and hastily-stowed fast food wrappers”.
Natalie Davey, general manager of marketing communications and digital at Holden, said: “We know that Aussies are fascinated by sharks and are curious about the mystery and legend surrounding the ultimate ocean predator.
“At Holden, we like to celebrate the unique and unusual, yet it is a mystery to us why this shark has taken up home in the Astra glove box.
“We want all Aussies to keep a look out for the beast while driving their Astra this Shark Week.”
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]