H&M Latest Campaign Subverts What It Means To Be “Ladylike”

H&M Latest Campaign Subverts What It Means To Be “Ladylike”
SHARE
THIS



Fast fashion brand H&M has launched a playful advert for its Autumn/Winter collection, featuring women who defy stereotyped femininity. The campaign says these women are: entertaining, opinionated, off-beat, fearless, bad-ass, independent and free-willed.

The campaign stars model Lauren Hutton, model Adwoa Aboah, transgender actress and model Hari Nef, co-founder and chief creative officer of Design Army Pum Lefebure and Lion Babe singer Jillian Hervey. The cover of Tom Jones’ 1971 hit “She’s a Lady” created and performed by the duo Lion Babe.

The ad, created by Forsman & Bodenfors and shot by top Swedish director Gustav Johansson,

H&M is asking people to share the advert over social media and say what being #Ladylike means to them.

This isn’t the first time H&M has subverted expectations, its campaign “Close The Loop” features the first Muslim woman wearing a hijab for the fashion brand. The campaign revolved around the idea “There are no rules to fashion but one: recycle your clothes”.

The campaign celebrates models of various ethnicities, different body types, drag queens, a disabled athlete, a healthy dose of gender fluidity, Iggy Pop and Muslim woman Mariah Idrissi.

Please login with linkedin to comment

Vitamin King

Latest News

Digital Marketing Agency Whitehat Debuts New Website
  • Marketing

Digital Marketing Agency Whitehat Debuts New Website

Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020,  Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]

Fintech Start Up DiviPay Bolster Team With Head Of Accounting
  • Marketing

Fintech Start Up DiviPay Bolster Team With Head Of Accounting

Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]

Adhesive Wins PR For Domain Group
  • Marketing

Adhesive Wins PR For Domain Group

Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month
  • Media

New Podcast ‘Come Out Wherever You Are’ Launches On LiSTNR For Pride Month

Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]