Hit The Road Jack: 7 Brands On The Move

Hit The Road Jack: 7 Brands On The Move
SHARE
THIS



The Kombi van epitomises the Aussie road trip. it’s not just daisy-chained wearing rolling stones that are fond of that long and winding road – Brands are too.

B&T has collated seven of the most memorable road trip-styled campaigns in Australia. Find out which brands below have found solace in hitting the open road.

1. Scoop Ice Cream, not the Reef

Ben & Jerry’s teamed up with WWF in April this year to fight for the conservation of the Great Barrier Reef. Travelling all around Australia in its ‘Fight for the Reef Scoop Tour’ the ice cream guys handed out scoops of the decadent treat and helped raise awareness for one of Australia’s natural wonders.

Ben & Jerry's Scoop Ice Cream, not the Reef tour. Image via Ben & Jerry Facebook Page.

Ben & Jerry’s Scoop Ice Cream, not the Reef tour. Image via Ben & Jerry Facebook Page.

2. The Tim Tam Love More Bus

Taking the love of the decadent chocolate Tim Tams to another level, Arnotts flung out Tim Tams from its Tim Tam Love More bus as it travelled around the country last year. Handing out more than 120,000 chocolate covered biscuits to consumers, the bus allowed Aussies to experience the brand with games, fun and the chocolatey goodness. The campaign was created by DDB Sydney.

The Tim Tam Love Bus in Sydney. Image via

The Tim Tam Love Bus in Sydney. Image via Tim Tam’s Facebook Page

tim tam love bus2

3. Cosmo’s Kombi van

Bauer Media’s Cosmopolitan literally did jump back on the Kombi van for its campaign celebrating the magazine’s 40th year in 2013. The pink vintage Kombi van stopped at events along the east side of Australia where its target audience of 18-25 year old women resided, such as university O-Weeks. The campaign was executed by outdoor media provider oOh! Media, with CEO Brendan Cook saying at the time: “This activation perfectly captures the target audience with no wastage, and provides a bridge between online and real time experience.”

The Cosmo Van. Image via Cosmopolitan's Facebook Page.

The Cosmo Van. Image via Cosmopolitan’s Facebook Page.

cosmo van 2

4. Pepsi’s Next Van

Pepsi hit the roads this past summer with a bright blue truck travelling around Australia, handing out cans of the fizzy drink to fans for the ultimate ‘Taste Challenge’. The mobile brand experience, executed by Play Communications, tasked Aussies to have a tipple of the new flavour and decide for themselves whether they preferred Pepsi or Coke.

pepsi-next

5. Gumtree Roadshow

Earlier this week Gumtree announced its bus was taking to the Aussie coast to showcase the online brand in an offline way. Teaming up with Aussie Pickers, two pickers Lucas Callaghan and Adam McDonald are taking the Gumtree bus around the east coast of Australia, stopping at markets along the way.

6. WaterAid’s Toilet Tour

WaterAid took poo to a whole new level in 2012 with its Aussie Toilet Tour. The tour wanted to generate awareness of global issues around hygiene and sanitation.

One of the toilet's stop on the Toilet Tour in 2012. Image via Toilet Tour Facebook Page.

One of the toilet’s stop on the Toilet Tour in 2012. Image via Toilet Tour Facebook Page.

toilettour1

7. Yellow Tail’s Kombi

Wine brand Yellow Tail also took advantage of the Kombi van vibe in 2010, veering around the Aussie roads to some of the hot, party-hard regional festivals. With global brand experience agency Jack Morton behind the activation, the mobile wine bar, affectionately named Bubbles after the brand’s sparkling wine brought fun and good times to festival attendees. At the time of Bubbles’ journey, senior brand manager Travis Fuller said: “Already the Kombi has helped us to connect to our target market in a fun and engaging way and our consumers are delighted when they encounter Bubbles.”

Yellow Tail's Kombi van. Images via Yellow Tail's Facebook Page.

Yellow Tail’s Kombi van. Images via Yellow Tail’s Facebook Page.

yellow tail

Please login with linkedin to comment

Advertising Standards Bureau Big Break ad competition BWM Clemenger BBDO Sydney Foxtel Access IT Guys Labor Marie Claire My Local Auction Thank you The Parcel WaterAid

Latest News

Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role
  • Advertising

Howatson+Company Nabs Colenso BBDO’s Levi Slavin For Chief Creative Officer Role

Levi Slavin, former CCO of Colenso BBDO, has been appointed Howatson+Company’s new chief creative officer following the sudden departure of Ant White in August. Slavin will join the Sydney-based agency in January. Chris Howatson (pictured below) commented: “Levi is a wonderful human being first, brilliant creative second. He is renowned for his empathy, his commitment […]

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]