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Reading: Hit Network’s Digital & Radio Brands To Align Across Five Capital Cities
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B&T > Media > Hit Network’s Digital & Radio Brands To Align Across Five Capital Cities
Media

Hit Network’s Digital & Radio Brands To Align Across Five Capital Cities

Staff Writers
Published on: 25th July 2019 at 7:36 AM
Staff Writers
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The Hit Network’s digital radio brands will now be more directly aligned to the local FM station brands across the five capital cities.

The name of Hit’s digital stations will change depending on the market and FM brand.

Easy Hits, for example will become Fox Easy in Melbourne, 2Day Easy in Sydney, and Hit Easy in Adelaide, Brisbane and Perth.

The same approach will apply to Oldskool Hits, Urban Hits and Buddha Hits in all five capital cities.

Hit digital has sat under the Hit FM stations since 2017, when it was announced that both the Hit and Triple M networks would have a combined digital/FM radio offering.

This has allowed for more simplified access to the additional audiences that digital radio delivers.

Head of the Hit Network, Gemma Fordham said: “As we sell both FM and DAB as an aggregated audience, aligning our brands is the next step towards this strategy.

“Offering scale and simplicity to our clients and advertisers.

“We recognise that music consumption continues to trend towards being mood orientated and listeners will now be able to access our full suite of offerings via the station name that they know and love.”

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TAGGED: Gemma Fordham, Hit Network
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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