History Will Be Kind & Nestlé Partner For KITKAT Gold Activation

History Will Be Kind & Nestlé Partner For KITKAT Gold Activation

History Will Be Kind (HWBK) and Nestlé have partnered to launch KITKAT Gold, with a high impact integrated communications strategy including key activations in Sydney and Melbourne.

Communications agency, History Will Be Kind (HWBK) and Nestlé have partnered to launch KITKAT Gold, sparking a new kind of gold rush across the nation with a high impact integrated communications strategy including key activations in Sydney and Melbourne.

KITKAT Gold is a limited edition creation featuring crisp wafer fingers covered in a creamy golden white choc for a deliciously caramelised break.

To celebrate its arrival, Nestlé and HWBK launched Australia’s first-ever Edible KITKAT Gold Chocolate Wall last week. Built by activation partner, Banter, the giant KITKAT Gold wall popped up in Martin Place, Sydney on 30 August, with thousands of fans flocking down to grab one of 8,000 bars straight from the wall. And those in Melbourne got to enjoy a delicious break when the installation arrived at Southern Cross Station on 3 September, before heading to New Zealand next.

Nestlé Head of marketing confectionery, Anna Stewart, said: “We’re thrilled to introduce KITKAT Gold, and excited to be able to delight Aussies with this campaign. The response we’ve had from consumers and their engagement with our incredible KITKAT Gold wall has been overwhelmingly positive, and we could not have asked for better partners to work with on this.”

HWBK founder, Emma-Jane (EJ) Granleese, said the agency was excited to sink their teeth into the KITKAT Gold campaign, and help drive massive demand while bringing the flavour release to life in an exciting new way.

“Working as the PR agency has been a fantastic opportunity for us to demonstrate our ability to harness the power of storytelling across multiple touchpoints, driving conversation and creating cultural currency. A real moment in history for KITKAT.




Please login with linkedin to comment

Ad campaigns history will be kind kitkat Nestle

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]