Hisense has unveiled its latest advertising effort in the form of a premium, nationwide, out-of-home campaign in the lead up to the 2018 FIFA World Cup.

As the official television of the tournament, the outdoor campaign includes a combination of all digital LED billboards and flagship premium billboards in the highest population centres around the country.

The outdoor billboards feature Hisense’s 2018 premium ULED 4K TV (model 55P7) using clean, colourful and bold messaging.

Further aligning with its FIFA World Cup sponsorship, the creative features Australian team captain and local Hisense brand ambassador Mile Jedinak.

Andre Iannuzzi, head of marketing at Hisense Australia, said: “Building on our 2018 FIFA World Cup sponsorship, the outdoor campaign is the most expansive out-of-home activity we’ve done in the country.

“We want to encourage Australians to experience the thrill and excitement of the tournament alongside millions of others around the world from the comfort of their own homes.

“Television is the gateway to incredible experiences and our latest campaign reminds Aussies of the premium picture quality that our ULED products offer.”

The out-of-home campaign complements the increased brand activity from Hisense Australia in the lead up to the 2018 FIFA World Cup, including the appointment of Australian football superstars Mile Jedinak and Ellyse Perry as local brand ambassadors, a nationwide consumer competition to take two lucky Hisense customers to the FIFA World Cup in Russia, and a heavy social and digital presence with the support of an online Hisense World Cup Hub at www.worldcup.hisense.com.au for Australian football fans.

CREDITS

Client: Hisense Australia

Creative agency: Mustard Creative

Media agency: Multi Media Buying & Planning

PR agency: DEC PR