hipages has unveiled its new brand platform designed to motivate Australians to think differently about home improvement.
Trusted by more than two million Australians, hipages provides a better, smarter way to connect tradies and consumers to get the job done well.
Running across digital, print, broadcast and outdoor from August 12, the ‘Change the way you tradie’ campaign is a fresh approach to describing hipages services and challenges the traditional home improvement process.
The creative champions hipages’ app features, from matching homeowners with qualified tradespeople and assigning reliable quotes for the job, to describing a job with photos, helping schedule appointments and arranging payment all from the palm of your hand.
It also highlights the ability for consumers to easily check ratings and read recommendations from past customers to help them select the right tradie for the job.
With more than 240 categories and over 135,000 qualified tradespeople nationwide, hipages seamlessly connects tradies and homeowners.
hipages chief customer officer Stuart Tucker said: “Here at hipages we develop technology that simplifies the tradie-client experience, and we’ve been doing this successfully for 14 years.
“As technology has rapidly evolved, so too has our platform, ensuring the tradie industry remains relevant in the digital age.
“The new campaign is designed to raise awareness that there is a better, smarter and more innovative way to connect tradies and consumers, as part of our mission to make home improvement effortlessly efficient.”
VCCP ECD Gary Dawson said: “‘Change the way you tradie’ is a clear signal to Australians to reassess how they engage with tradies and the way they get their home improvements done.
“By using the word ‘tradie’ as a verb we’re setting out to disrupt the way people think about home improvements and the historically arduous process behind them, without technology to create a seamless experience.
“hipages is an exciting, innovative brand with clear ambitions to challenge the category norms and it’s been a pleasure working alongside their team to create this new exciting new platform”.
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