Hightouch will expand its Australian and New Zealand (ANZ) operations with the appointment of Aidan Lynch as country manager.
The move reflects increased investment in the region following sustained growth and rising demand from APJ organisations modernising their marketing and data infrastructure.
With Lynch’s appointment, Hightouch is strengthening its local presence to support organisations activating customer data across marketing, sales, and customer engagement use cases.
The company’s expansion underscores the growing demand for agentic, warehouse-native, marketing technology that enable teams to move faster without replicating data.
Under Lynch’s leadership, Hightouch will deepen regional engagement, providing on-the-ground support to help enterprises activate governed data across their existing tech stacks.
Previously Lynch was the vice president of sales and general manager APJ at Acoustic where he worked for nearly six years.
Aidan Lynch country manager ANZ said: “What attracted me to Hightouch was its founder-led culture and sustained pace of innovation,”
“The platform was built on a strong data foundation and has continued to evolve towards agentic marketing, embedding AI directly into governed marketing workflows. That approach resonates strongly with organisations looking to personalise at scale while maintaining control over their data.”
Lynch’s appointment strengthens Hightouch’s ability to combine global product innovation with local market expertise. As organisations across ANZ modernise their data infrastructure, Hightouch’s agentic marketing platform enables teams to activate data across marketing, orchestration, and content workflows while maintaining governance and brand integrity.
