Heston heads to the big screen for Coles

Heston heads to the big screen for Coles
SHARE
THIS



Supermarket giant with the large red foam finger is set to hit the big screen for its latest Heston for Coles range.

The campaign was created by media agency UM Melbourne and will span over four weeks, targeting key areas for Coles’ customers.

Aaron Perry, UM Melbourne group director said: “The ability of Cinema to tightly target affluent pockets of our market, coupled with its enhanced recall and impact metrics, make its inclusion an obvious one.”

Daniel Hill, managing director of Val Morgan, also suggests the cinema is sometimes an overlooked area for brands.

“Cinema is an ideal yet sometimes overlooked opportunity for retail advertisers and FCMG brands,” he said.

Moviegoers are by definition out of the home and in close proximity to purchase. With precision targeting by geography, it provides a really powerful inclusion to advertisers screen strategy.

According to the release, four out of ten moviegoers head into some form of shopping after seeing their favourites on the big screen, and with many cinemas located in large shopping complexes, nine out of ten people shop for groceries in the same location.

Please login with linkedin to comment

Chicken Tonight TV Ratings UM Melbourne Val Morgan

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]