National independent HERO has announced the integration of Melbourne-based creative agency Magnum Opus Partners into its full-service offering.
Magnum Opus, founder Mike Allen and partners, CEO Erin Lightfoot and creative director Pat Langton, will join the HERO leadership team.
Their staff will be integrated into HERO’s Melbourne team.
“We’re rapt to welcome Mike, Erin and their brilliant clients and team to HERO,” said HERO Founder Ben Lilley (Pictured above).
“Their deep expertise in property and government communications, in particular, is a superb complement to HERO’s national offering,” he continued.
Lightfoot added, “Our business has steadily built a reputation for strategically driven creativity and support for our clients.”
“Now we can also offer an impressive range of additional market-leading Australian and global integrated services.”
HERO is the first Australian independent to integrate what Lilley describes as the ‘holy trinity’ of creativity, media and technology at scale.
As such HERO has been embraced by flagship clients like Toyota, Topo Chico, Maybelline and v2food.
HERO has also ranked in the top agencies in the Australian and APAC Effies.
The integration of Magnum Opus Partners builds on a rapid 18 months of growth for HERO, which started in 2020 with Lilley’s acquisition of McCann Australia.
The McCann deal was followed by the acquisition of content and production businesses Red Engine SCC and The Engine Room, digital and design specialist JSA Brisbane and award-winning data and technology developer BBE.
Going forward, HERO will continue to pursue both organic and acquisitive growth opportunities.
As part of this strategy, the company will take an entrepreneurial approach to build the national HERO business.
Lilley concluded, “Our strategy is to scale our national suite of best-in-class solutions to best address each clients’ specific suite of marketing and communications needs.”
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