Heineken has announced the next stage of its 2016 marketing plan with the launch of ‘Heineken House’ at Sydney Airport – Australia’s first flagship Heineken bar.
The premium lager’s newest bar will be located in T1 International Departures and will offer a unique Heineken experience to travellers when it opens for business in mid 2016.
The Heineken flagship venue will be part of a new renovation that will transform the food and beverage offering at Sydney Airport T1 International Departures. It will provide travellers with the perfect Heineken experience and will be one of the first venues in Australia to receive some of the latest global innovations from Heineken.
Andrew Campbell, managing director, Heineken Lion Australia, said, “We are all about creating premium world class experiences for consumers. With the location of Heineken House, in T1 International Departures at Sydney Airport, we have the perfect venue to send people off on their journey. It will become a destination where people meet, relax and experience the latest Heineken innovations in Australia before they fly.”
Heineken House is aimed at international travelers who are searching for a premium beer experience that they can share with others from around the world. Heineken has successfully opened similar airport bars in cities around the world including Hong Kong, Dubai, Athens and Auckland.
Campbell continued, “For Heineken, being present in Sydney International Airport is a perfect opportunity to showcase the brand to 12 million international passengers every year, reinforcing the position as the world’s most international premium lager.
“2016 is set to be another great year for Heineken and we’re delighted to be able to follow up our recent Australian Open activity with this exciting announcement, as we continue to evolve our marketing activity.”
Heineken House at Sydney Airport is being designed by award-winning Australian architect Mike McCann of Dreamtime Australia Design, best known for developing exceptional dining experiences at some of Sydney’s most popular restaurants including Mr Wong, Felix and Grain at The Four Seasons.
The bar will form part of Sydney Airport’s new Sydney Boulevard, a new luxury precinct showcasing a collection of 13 premium international brands, opening mid-2016.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]