B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Heineken To Transform Sydney Airport Experience With Launch Of Heineken House
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Heineken To Transform Sydney Airport Experience With Launch Of Heineken House
FeaturedMarketing

Heineken To Transform Sydney Airport Experience With Launch Of Heineken House

Martin Harkin
Published on: 11th February 2016 at 10:43 AM
Martin Harkin
Share
3 Min Read
SHARE

Heineken has announced the next stage of its 2016 marketing plan with the launch of ‘Heineken House’ at Sydney Airport – Australia’s first flagship Heineken bar.

The premium lager’s newest bar will be located in T1 International Departures and will offer a unique Heineken experience to travellers when it opens for business in mid 2016.

The Heineken flagship venue will be part of a new renovation that will transform the food and beverage offering at Sydney Airport T1 International Departures. It will provide travellers with the perfect Heineken experience and will be one of the first venues in Australia to receive some of the latest global innovations from Heineken.

Andrew Campbell, managing director, Heineken Lion Australia, said, “We are all about creating premium world class experiences for consumers. With the location of Heineken House, in T1 International Departures at Sydney Airport, we have the perfect venue to send people off on their journey. It will become a destination where people meet, relax and experience the latest Heineken innovations in Australia before they fly.”

Heineken House is aimed at international travelers who are searching for a premium beer experience that they can share with others from around the world. Heineken has successfully opened similar airport bars in cities around the world including Hong Kong, Dubai, Athens and Auckland.

Campbell continued, “For Heineken, being present in Sydney International Airport is a perfect opportunity to showcase the brand to 12 million international passengers every year, reinforcing the position as the world’s most international premium lager.

“2016 is set to be another great year for Heineken and we’re delighted to be able to follow up our recent Australian Open activity with this exciting announcement, as we continue to evolve our marketing activity.”

Heineken House at Sydney Airport is being designed by award-winning Australian architect Mike McCann of Dreamtime Australia Design, best known for developing exceptional dining experiences at some of Sydney’s most popular restaurants including Mr Wong, Felix and Grain at The Four Seasons.

The bar will form part of Sydney Airport’s new Sydney Boulevard, a new luxury precinct showcasing a collection of 13 premium international brands, opening mid-2016.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adam Ferrier, menu, watchtropfest
Share
By Martin Harkin
I am an experienced PR consultant with a background in journalism. Upon completion of my Masters in Journalism - at the highest performing and accredited course of its kind in Europe - I found employment in various roles across online, print and broadcast, before moving into PR. The relevant transferrable skills, combined with my acquired knowledge of both sides of the media industry, has been hugely advantageous. I have excellent communication and writing skills and am adept at providing media relations. Throughout my PR career, I have ensured my account management results in high client satisfaction, while supporting and assisting in the development and implementation of creative and integrated marketing campaigns. I am now part of the multi-award-winning Red Agency team that won PR Agency of the Year at CommsCon 2014 and Asia-Pacific PR Consultancy of the Year at the PR Week Asia Awards in 2014.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?