Heineken has announced the next stage of its 2016 marketing plan with the launch of ‘Heineken House’ at Sydney Airport – Australia’s first flagship Heineken bar.

The premium lager’s newest bar will be located in T1 International Departures and will offer a unique Heineken experience to travellers when it opens for business in mid 2016.

The Heineken flagship venue will be part of a new renovation that will transform the food and beverage offering at Sydney Airport T1 International Departures. It will provide travellers with the perfect Heineken experience and will be one of the first venues in Australia to receive some of the latest global innovations from Heineken.

Andrew Campbell, managing director, Heineken Lion Australia, said, “We are all about creating premium world class experiences for consumers. With the location of Heineken House, in T1 International Departures at Sydney Airport, we have the perfect venue to send people off on their journey. It will become a destination where people meet, relax and experience the latest Heineken innovations in Australia before they fly.”

Heineken House is aimed at international travelers who are searching for a premium beer experience that they can share with others from around the world. Heineken has successfully opened similar airport bars in cities around the world including Hong Kong, Dubai, Athens and Auckland.

Campbell continued, “For Heineken, being present in Sydney International Airport is a perfect opportunity to showcase the brand to 12 million international passengers every year, reinforcing the position as the world’s most international premium lager.

“2016 is set to be another great year for Heineken and we’re delighted to be able to follow up our recent Australian Open activity with this exciting announcement, as we continue to evolve our marketing activity.”

Heineken House at Sydney Airport is being designed by award-winning Australian architect Mike McCann of Dreamtime Australia Design, best known for developing exceptional dining experiences at some of Sydney’s most popular restaurants including Mr Wong, Felix and Grain at The Four Seasons.