Hearts & Science has been appointed media agency for one of Australia’s largest independently owned craft brewers, CBCo Brewing.
CBCo will launch its first major brand campaign later this week, with Hearts & Science undertaking media strategy, planning and buying across ATL and digital channels.
Hearts & Science was asked to pitch alongside two other agencies and was selected shortly after the team presented to CBCo.
Gerard Max, Hearts & Science managing partner, commented: “We’re delighted to have been appointed by this growing and innovative Australian-owned business. Following the competitive pitch we had a great chemistry session with the CBCo team. We’re excited to be working with people who are so obviously passionate about what they do. The fact that we tried, tested and loved CBCo’s product is a wonderful bonus!”
Founded in 2004, CBCo produces quality Australian-made craft beer which represents the unique tastes of modern Australians.
Lawrence Dowd, CBCo Brewing managing director, commented: “As we embark on our first brand campaign in Australia we couldn’t be more excited to be partnering with Hearts & Science. We’ve ambitious growth targets for the brand, and in Hearts we’re confident we have found a team who are genuinely committed to our success.”
