Omnicom’s Hearts & Science (Hearts) has announced the appointment of Gail Halbert as business director, to be based in Sydney and working on the Hyundai account.

Hearts sits alongside PHD and OMD in OMG’s stable of brands as Omnicom’s data-driven marketing agency.

Halbert joins Hearts with over 12 years’ experience in the media industry in both Australia and the UK, having spent the last 12 months focusing on Mindshare’s digital product as the digital investment lead in Sydney. Her extensive experience includes working with clients such as Jaguar Land Rover; American Express; Facebook and Ikea. Gail’s background in auto and investment is an excellent addition to the growing Hearts team.

Hearts’ managing director of Sydney, Wendy Gower daid: “We are thrilled to have Gail join Hearts. Her breadth of experience, capability and energy is already making an impact on the agency and I look forward to working closely with Gail going forward”.

Halbert added: “I am really happy to have had the opportunity to be joining the Hearts & Science team at this early stage of the Hearts journey. The role presents an exciting opportunity to lead a talented team within Hearts.

“I am also really excited to continue to evolve the Hearts relationship with the dynamic teams at Hyundai and Innocean and looking forward to delivering marketing leading campaigns that bring solid business results”.