Hearts & Science chief experience officer, Jon Betts, has moved into the newly created role of general manager – creative & media.
He will lead integrated creative and media partnerships at national level, driving integrated process and teams, as well as new business.
As the newest agency in Omnicom Media Group’s suite of media agencies, Hearts & Science centres on the use of both data and emotional connections to deliver on customer journey value drivers. This change in Jon’s role is part of a move by Hearts to sharpen that focus on the customer journey, ensuring the agency can partner effectively with Omnicom creative agencies to deliver fully integrated communications solutions to clients.
Prior to joining Hearts & Science as chief experience officer a year ago, Jon headed up OMD’s McDonald’s account for 4 years. With nearly two decades’ agency experience, he has been instrumental in a spate of new wins in the integrated creative and media space.
Jeremy Bolt, Hearts Australia CEO, is delighted to have someone as experienced as Jon to lean into this newly created role. He said: “This is a pivotal time in history for obvious reasons and there is ample evidence to support improved outcomes from a focus on the customer journey. Now more than ever we should be innovating for our clients and offering joint creative and media solutions to ensure creative is purpose-fit for channel, customers and context.
“Jon brings a wealth of experience to drive strategy for our clients at this time.”
As clients become more focused on their spend, target markets and business outcomes, Hearts has responded with a single-minded view of the customer journey. Betts explains: “Understanding the customer journey and the experiences that punctuate it are key. When that thinking is integrated with creative teams, leading to channel thinking both influencing and being influenced by the creative idea; clients receive more effective communications plans where messaging aligns to audience, environment and placement.
“As an agency, we are determined to deliver for our clients. We know the best outcomes for our customers result from integrated creative AND channel thinking to drive the overall plan.”
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