HCL Technologies Launches The ADvantage Experience Platform

...Tuesday March 26, 2019 in Las Vegas. (Jeff Bottari/AP Images for Adobe)

HCL Technology has announced the launch of its ADvantage Experience platform, which works with Adobe Experience Cloud to enable companies to create, personalise, and measure the customer experience through various touchpoints in a customer’s journey.

The HCL ADvantage Experience provides marketers with digital stores and libraries for quick launches, as well as the ability to integrate data from disparate legacy marketing systems.

Using the HCL ADvantage Experience, an overall 50 to 60 per cent accelerated time-to-market for marketing campaigns can be expected.

The advantages are inclusive of a 20 to 30 per cent reduction in implementation costs on account of a pre-built and reusable component library with more than 250 components.

Users would also find up to 20 per cent faster time-to-market based on an integrated DevOps framework tailored for Adobe Experience Manager.

And up to 30 per cent faster and more cost-efficient migration from legacy platforms.

The HCL platform also enables quick onboarding and smoother agency collaboration, while standardising processes around marketing activation.

HCL corporate VP and head – digital & analytics, Anand Birje said: “Customer experience transformation is critical for modern digital enterprises and having successfully led many such engagements, our digital approach helps global organizations craft a winning experience for all stakeholders.

“Our ADvantage Experience platform provides an innovative solution for clients on their digital journey to deliver an omnichannel, data-driven experience through scaled marketing initiatives by leveraging Adobe Experience Cloud.”


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