HBF, Western Australia’s largest health insurer and Australia’s second largest not-for-profit health fund, have launched a new brand platform, “Get Well” to reaffirm that helping its members through life’s big health moments is its reason for being.
“Get Well,” developed in partnership with Cummins&Partners, is an external expression of HBF’s core promise, to deliver for its members in the moments that matter.
HBF executive general manager of member experience Selina Torrance-Duncalf said: “It could be welcoming a newborn into the world, preparation for knee surgery, or recovery from illness.
“We will be there, beside our members, to help them navigate the health system, while they concentrate on getting well,”
“We have helped generations of Western Australians look after their health for 78 years, and we will be beside them for another 78,” Torrance-Duncalf said.
A new campaign featuring “Get Well” launched at the weekend with a major integrated roll-out, including TV, digital, OOH, print, radio, online films and across all owned assets.
The campaign creative features Bernard Fanning’s iconic song “Wish You Well” as HBF continues to partner with Australian talent.
Cummins&Partners chief creative officer Sean Cummins said “Get Well” is a powerful pair of words reserved for those we care about most.
“HBF’s brand heritage in WA runs deep. The warm, caring sentiment behind “Get Well” reflects the closeness HBF has with so many of its members, and the WA community at large.”
In the coming months ‘Get Well’ will roll out across HBF’s flagship community running and walking event, ‘Run for a Reason’ and its suite of home, car and travel insurance offerings.
“From getting well covered on your holiday, to getting well insured on the road, we think Get Well is the perfect sentiment to stretch across our entire range of products and services – as each is designed to make sure you’re looked after in the best way possible,” Torrance-Duncalf said.
Media Agency: OMD & Resolution Media
Production Company: The SweetShop
Photographer: Heather Dinas
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]