Haystac Set To Roll With Sushi Sushi Win

Haystac Set To Roll With Sushi Sushi Win
SHARE
THIS



Haystac Brisbane is pleased to announce it has won the national PR account for Sushi Sushi following a recent four-way competitive pitch.

Sushi Sushi is Australia’s leading purveyor of high quality, on-the-go Japanese cuisine, with more than 120 franchise locations around Australia.

Tasked with bringing to life the brand’s obsessions with health, freshness and quality,the win encompasses all consumer and corporate PR, digital and content for the brand, and will leverage Haystac’s extensive expertise in the FMCG and consumer sectors.

The win bolsters Haystac Brisbane’s existing portfolio of food and consumer goods clients including Capilano Honey, Bundaberg Brewed Drinks, The Coffee Club and Lenard’s Chicken.

Sushi Sushi general manager of franchise sales and marketing, Gavan Meadows, said Haystac’s insightful and solid approach to the pitch process resonated well with Sushi Sushi’s brand personality.

“We were hugely impressed by Haystac’s robust, strategic approach to our business needs and we look forward to working with them to further build the brand in 2017 and beyond,” Meadows said.

Haystac Brisbane general manager Haylie Marchant said the win follows a tremendous year of growth for the Haystac Brisbane office, with several significant client wins over the last 12 months.

“We’re thrilled to comence our partnership with Sushi Sushi and are confident our vast experience in the FMCG space will add significant value to the brand,” she said.

“We look forward to bringing this activity to market in 2017, starting with leveraging the brand’s partnership with Tennis Australia for this year’s Australian Open where Sushi Sushi will be retailing its high quality products to both spectators and players.”

 

Please login with linkedin to comment

haystac sushi sushi

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]