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Reading: Haystac Set To Roll With Sushi Sushi Win
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B&T > Marketing > Haystac Set To Roll With Sushi Sushi Win
Marketing

Haystac Set To Roll With Sushi Sushi Win

Stephanie Makin
Published on: 17th January 2017 at 10:40 AM
Stephanie Makin
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Haystac Brisbane is pleased to announce it has won the national PR account for Sushi Sushi following a recent four-way competitive pitch.

Sushi Sushi is Australia’s leading purveyor of high quality, on-the-go Japanese cuisine, with more than 120 franchise locations around Australia.

Tasked with bringing to life the brand’s obsessions with health, freshness and quality,the win encompasses all consumer and corporate PR, digital and content for the brand, and will leverage Haystac’s extensive expertise in the FMCG and consumer sectors.

The win bolsters Haystac Brisbane’s existing portfolio of food and consumer goods clients including Capilano Honey, Bundaberg Brewed Drinks, The Coffee Club and Lenard’s Chicken.

Sushi Sushi general manager of franchise sales and marketing, Gavan Meadows, said Haystac’s insightful and solid approach to the pitch process resonated well with Sushi Sushi’s brand personality.

“We were hugely impressed by Haystac’s robust, strategic approach to our business needs and we look forward to working with them to further build the brand in 2017 and beyond,” Meadows said.

Haystac Brisbane general manager Haylie Marchant said the win follows a tremendous year of growth for the Haystac Brisbane office, with several significant client wins over the last 12 months.

“We’re thrilled to comence our partnership with Sushi Sushi and are confident our vast experience in the FMCG space will add significant value to the brand,” she said.

“We look forward to bringing this activity to market in 2017, starting with leveraging the brand’s partnership with Tennis Australia for this year’s Australian Open where Sushi Sushi will be retailing its high quality products to both spectators and players.”

 

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By Stephanie Makin
I'm a communications professional with six years' experience within the mining, renewable energy, advertising and media. With experience covering everything from media and PR, internal communications, CSR campaigns, and social media and digital strategy, I never tire of an opportunity to think creatively and find new ways to connect and engage with audiences. I enjoy a challenge and with a keen eye for branding and design, I take great pleasure in developing integrated communications strategies for the digital age, utilising all available channels with content and rich media to make every message as engaging as possible. By building brand ambassadors within the company and nurturing thought leadership content, I maximise the opportunities offered by owned channels to build brand recognition and foster positive reputation. I have experience in complex and issues-rich industries such as mining and renewable energy, and have an in-depth understanding of issues and crisis management and the considerations and sensitivities these entail, and how to work with multiple stakeholders to mitigate risk and ensure business objectives are met.

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