B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Haystac Brisbane Continues Success With New Client Wins
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Haystac Brisbane Continues Success With New Client Wins
Marketing

Haystac Brisbane Continues Success With New Client Wins

Sarah Bamford
Published on: 28th June 2016 at 9:48 AM
Sarah Bamford
Share
3 Min Read
SHARE

Queensland PR agency, Haystac Brisbane, is celebrating a fruitful first half of the year with the addition of a raft of new clients expanding its existing portfolio of both local and national brands. New clients include Subway, Youi Insurance, Sigma Pharmaceuticals, Bundaberg Brewed Drinks and Capilano Honey.

Tasked with supporting Subway’s annual Surf Series and launching the brand’s new multigrain wrap offering to Aussie consumers, Haystac has also been awarded the ongoing PR retainer for the leading sandwich and sub chain.

The partnership with Subway was closely followed by the announcement that leading Australian pharma company, Sigma Pharmaceuticals, would be enlisting the services of the Brisbane team to help promote the professional services offering in Amcal and Guardian Pharmacies nationwide.

Sigma Pharmaceuticals spokesperson Rachel Kosmala said the business selected Haystac as an retained agency partner based on their solid background in health PR and obvious understanding of the consumer health market.

“Haystac impressed us with their in-depth knowledge of the health landscape, highly creative thinking and sound strategic understanding where we want – and need – to position our Amcal and Guardian Pharmacy brands in the consumer marketplace,” she said.

“We’ve seen some tremendous results so far, including a highly successful campaign during Coeliac Awareness Week, and we’re excited to see what else they’ll bring to the table as 2016 progresses.”

Youi Insurance and Capilano Honey also joined the Haystac fold with both brands engaging the agency to assist with corporate and brand strategy, while Bundaberg Brewed Drinks will embark on consumer facing campaign activity commencing in July.

Head of Haystac Brisbane Haylie Marchant (pictured above) said the wins were down to hard work, tenacity and a strong reputation in the Brisbane market.

“Several of our leads have come through word of mouth recommendation, which is testament to the professionalism, ability and creativity of the team,” she said.

“We’re delighted to be working with some of the country’s leading brands in the health, FMCG, food and finance sectors, and we’re looking forward to seeing further successes for Haystac Brisbane throughout the rest of the year.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: haystac
Share
By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?