HAVAS Red has launched EchoWeave, a global specialisation designed to help brands master generative engine optimisation (GEO).
EchoWeave gives communicators and marketers advanced capabilities to understand, measure and elevate brand visibility..
Now that Google Search is AI-powered and generative chatbots increasingly double as search engines, EchoWeave enables brands to take control of how they appear and are interpreted within these environments.
EchoWeave will be Integrated across HAVAS Red’s PR, social, influencer and experiential capabilities.
EchoWeave will deliver multi-model competitor insights to compare a brand’s visibility against competitors across AI search platforms. It will provide visibility insights to track how brand visibility shifts over time. It will include citation and source analysis to discover which sources AI models rely on most and understand how brands can become trusted references.
It will score content, evaluating a brand’s existing content for AI relevance and optimise it to perform at the prompt level. It will include gap analysis to identify the specific topics and prompt areas where a brand is underperforming and take clear corrective action.
HAVAS Red global CEO, James Wright said: “Generative AI is reshaping how people search, compare and make decisions, and no brand can afford to leave its visibility up to algorithms,
“With EchoWeave, we are giving clients the ability to understand and strengthen how AI systems present their brand. This marks a fundamental evolution in how earned influence is built.”
HAVAS Red commercial managing director, APAC, Steve Fontanot said: “Large language models are redefining brand discovery,
“EchoWeave gives communications leaders the clarity and intelligence they need to ensure their strongest stories are understood, trusted and elevated within AI-driven environments.”
HAVAS Red Europe and UK CEO Rachael Sansom said: “The same question is coming from every CMO and communications leader we speak to: ‘How do we ensure our brand is accurately understood by AI?’”
“EchoWeave gives leaders a clear, data-driven path to turn that challenge into a practical plan they can act on today.”
