B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Harris Scarfe Launches ‘The New Easy Wear Edit’ Apparel Via JWT Melbourne
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Harris Scarfe Launches ‘The New Easy Wear Edit’ Apparel Via JWT Melbourne
AdvertisingCampaigns

Harris Scarfe Launches ‘The New Easy Wear Edit’ Apparel Via JWT Melbourne

Rebecca Tilly
Published on: 24th August 2017 at 2:00 PM
Rebecca Tilly
Share
2 Min Read
SHARE

Aussie department store Harris Scarfe has unveiled a major new apparel range called ‘The New Easy Wear Edit’, with its first multi-platform campaign kicking off this week to support the launch.

Developed by J. Walter Thompson (JWT) Melbourne, the campaign aims to position the retailer as a destination for apparel among its 40-plus target audience with upbeat executions across multiple TVCs, digital and social activity, as well as significant in-store branding.

https://youtu.be/VybvJ-QIz00

https://youtu.be/NdEimQzITAU

https://youtu.be/qHowIw-IlIc

JWT Melbourne managing director Michael Godwin said the campaign was one of the first it has developed working with Jo Talbot and Elizabeth Wilmott from independent creative agency Girl, with which JWT Melbourne recently formed an alliance.

“It highlights a key reason why the alliance makes so much sense in enabling us to provide clients like Harris Scarfe with access to true fashion category experts in Elizabeth and Jo,” he said.

“We’re really proud of the work and are confident it’ll play an important role in the success of this exciting new range.”

Simon Burrett, general manager of marketing at Harris Scarfe, said: “’The New Easy Wear Edit’ range has been curated with our customer firmly in mind, offering a great quality range of fashion classics for men and women.

“These customers have a strong sense of their own style. We wanted this sense of self-confidence to come through in the work, and we are thrilled with the campaign.”

CREDITS

Client: Harris Scarfe

General manager of marketing: Simon Burrett

Marketing manager, apparel: Marianna Beniyamin

Campaign co-ordinator: Kristina Avtarovski

Content and social media specialist: Venessa Watson

Agency: J. Walter Thompson

Creative directors: Elizabeth Wilmott and Jo Talbot (Girl)

Group account director: Brittany Wickes

Account director: Melissa Pritchard

Producer: Katherine Muir

Directors: CKOL

Jessie Oldfield

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fifty Shades of Greyhound, jurlique
Share
Rebecca Tilly
By Rebecca Tilly
Follow:
Rebecca Tilly is a strategic communications specialist with more than 27 years’ experience spanning corporate, government, stakeholder and change communications. She is a regular contributor to B&T.

Latest News

Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
$3 Billion NBN Promise Falls Flat For Regional Australia
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?