Hardie Grant Media Repositions As Content-Driven Marketing Agency

Hardie Grant Media Repositions As Content-Driven Marketing Agency
Tess Fisher
By Tess Fisher



Hardie Grant Media has announced a repositioning of its agency offering to a content-driven marketing network, capitalising on the growth of brand storytelling and owned media.

The new network model features a collective of specialist agencies, allowing clients to have access to a full marketing offering – public relations through tide.pr, video production through SHERPA, and content creation through the newly launched Heads & Tales content agency.

This approach provides clients with a single point of access to the network and an adaptive structure that can scale up and down. Hardie Grant Media will act as the lead agency and will drive strategy, creative and client success across all key accounts, tapping into each specialist agency.

“It’s exciting to formalise and announce the way we’ve been working for a while now, as an integrated marketing network. We’re set up to provide clients with the deep expertise they need from focused agencies, with the broad range of services they get from a group – through a single point of contact and a single P&L,” said Nick Hardie-Grant (main photo), group managing director.

“As an independent, family-run business, we’ve been able to reimagine our offering with today’s clients front and centre, not legacy agency brands, ownership structures or organisation charts. We’re set up to grow, engage and influence audiences through storytelling, and we’ve found that diversified offering capable of delivering much better results for our clients,” Hardie-Grant continued.

Hardie Grant Media is also pleased to announce that it will be investing in the start-up of a growth and performance marketing agency set to launch in the next quarter, bolstering the digital and performance capabilities of the network.

Parent company Hardie Grant has experienced growth of over 20 per cent in the last 12 months. The success largely driven by its global publishing units, leading to further investment in brand storytelling and marketing through Hardie Grant Media and other group division HGX.

 




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