B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • WPP
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • Channel 10
  • News Corp
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Gumtree Teams Up With Jimmy Rees To Launch A Sustainably-Minded Children’s Book
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Gumtree Teams Up With Jimmy Rees To Launch A Sustainably-Minded Children’s Book
Campaigns

Gumtree Teams Up With Jimmy Rees To Launch A Sustainably-Minded Children’s Book

Staff Writers
Published on: 31st August 2021 at 10:58 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Marketing platform Gumtree and Aussie entertainer Jimmy Rees, have launched Ollie and the Spectral Spectacles, a children’s book to help parents teach their kids about how to be more financially savvy and sustainably-minded.

 

The new book builds on Gumtree’s commitment in support of the adoption of a national circular economy, in partnership with Planet Ark, and aims to drive awareness of the financial and environmental benefits of circular trading.

It also marks a step further in the company’s efforts to communicate its brand purpose of empowering personal economic freedom and responsible living.

Ollie and the Spectral Spectacles was developed following new research by Gumtree, which revealed Australian parents’ motivation to improve their kids’ financial and environmental literacy.

Findings show that nine in 10 Aussie parents rate teaching children about financial literacy as or more important than maths, yet 84 per cent cite barriers to educating them on finances. And although nine in 10 parents acknowledge they could be doing more to teach their children about living sustainably, one in five say they don’t know-how.

The research also helped inform the content of the book so that parents can use it as a tool to start discussing the value of money and sustainability with children aged eight to 12 years old.

The new children’s book will be launched to market through a multi-channel marketing campaign across PR, organic and paid digital, email, B2B marketing and owned channels, including onsite comms across Gumtree’s app and website, which counts over 7 million users per month.

The campaign features a series of short videos created on the premise that when Aussies trade together, they save together.

The first video that kick-starts the campaign shows a real-life version of the book’s main character, Ollie, alongside his dad uncovering the value of their unwanted items.

A second video will follow in line with further content set to appear across the other channels involved in this project.

As part of Gumtree’s educational efforts, the marketplace and Planet Ark will also be releasing lesson plans for primary school teachers nationwide to help inspire children to reduce their environmental footprint through circular trading.

David Low, senior marketing manager at Gumtree Australia said: “As a brand, we believe we have a responsibility to Australians, the environment and the community we operate in.

“It’s probably never been as paramount as it is today to take care of our planet and to help Aussies achieve financial freedom.

“As such, we’ve endeavoured to educate as many Australians as we can regarding the environmental and financial benefits of circular trading, and this includes helping parents to teach the next generation to make smart and sustainable choices now and in the future.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Gumtree, Jimmy Rees, Planet Ark
Share
By Mary Madigan
Follow:
Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?