Following the initial appointment of Digitas Australia late last year to lead Gumtree’s CRM program, Gumtree Group has recently expanded the agency’s remit to include its new Gumtree brand campaign and launch media planning and buying, further strengthening Digitas Australia’s role across the business.
The expanded partnership reflects Gumtree’s progression into its next phase of growth.
Gumtree Group has spent recent years investing in product and technology to enhance platform delivery, with a focus on improving platform safety and convenience for users, transforming it into a modern marketplace.
Coupled with this has been increased investment in marketing, with Gumtree engaging the market at scale to accelerate brand growth.
Digitas Australia will support Gumtree’s next phase of growth by bringing together data, media and creativity to reach the right audiences, with the right experiences, at the right time.
“We have been working hard to improve the Gumtree experience with a focus on safety – creating a secure and convenient environment where buyers and sellers can connect with peace of mind. We’re excited to partner with Digitas to help us build brand momentum through smarter, more connected experiences that are underpinned by trusted data and insight,” said Rowena Kanna, director of marketing and brand at Gumtree Group.
