Gumtree Australia Launches Mobile Phone Price Checker Tool

Gumtree Australia Launches Mobile Phone Price Checker Tool

Community marketplace, Gumtree, has unveiled a new Mobile Phone Price Checker tool which displays the average prices from ads listed on the site for a range of popular smartphones.

Sara McConkey, Gumtree spokesperson said: “During last year’s launch of the iPhone 6, we saw a 203 per cent increase in iPhone listings on Gumtree. With the recent release of the iPhone 6s, we expect to see an increase again this year.”

“The Mobile Phone Price Checker will help Gumtree sellers list their mobile at a competitive price and will also help buyers find the best deal – so it’s win, win,” McConkey added.

The rise of the must-have smartphone

International research reveals mobile phones are, on average, upgraded every 18-20 months, with 56 per cent of smartphone owners generally holding onto theirs for less than a year. Locally, Gumtree data shows that Australians are cashing in on their old smartphone in order to get the latest and greatest:

  • In June 2014, in-line with the Apple Watch announcement, listings for older generation iPhones increased by 439 per cent
  • In August 2014 before the iPhone 6 release, older generation iPhones were selling, on average, for $200 more than at any other time of the year
  • In September 2014 in-line with the iPhone 6 launch, iPhone listings on Gumtree increased by 203 per cent

The Mobile Phone Price Checker

The Mobile Phone Price checker helps buyers and sellers find the average price for a range of smartphones, based on the data from thousands of phones currently listed on Gumtree. It’s as simple as choosing a smartphone from the list and the price checker will display the average price of that phone. As well as displaying the average price, the price checker also displays the best price for a quick sale and the price which could lead to a slow sale.




Please login with linkedin to comment

Advertising Standards Bureau the precinct studio UberX

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]