B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Guinness & Thinkerbell Keep It Simple Stupid In New St Patrick’s Day Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Guinness & Thinkerbell Keep It Simple Stupid In New St Patrick’s Day Campaign
Campaigns

Guinness & Thinkerbell Keep It Simple Stupid In New St Patrick’s Day Campaign

Staff Writers
Published on: 15th March 2022 at 9:15 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Here at B&T we often find ourselves inundated with multiple press releases, each choc-full of information, job titles, product names, and the odd bit of jargon.

While we absolutely welcome all brands, businesses, and individuals to get in contact with us, occasionally we don’t mind a touch of minimalism. Think the age-old, “Keep it simple, stupid” motto.

When our friends at Thinkerbell sent us a press release reminding ourselves and other readers of the upcoming St Patrick’s Day celebrations, we were over the moon.

In the place of high definition imagery, brand positioning, and neatly crafted paragraphs of information, we simply have a large, plain black image, with the Guinness logo at the centre, and a Zoom-like pop-up reminder tab (as us office workers are so familiar with) reminding us they will be “out of office” this coming Thursday, 17 March for St Patrick’s Day.

A smaller, exclamatory note at the bottom slyly reads, “New and existing diary meetings at this time will be declined”. St Paddy himself would be proud.

Of course, this is further continuation of the long running minimalist Guinness campaigns, albeit this time with a post-pandemic, back-to-the-office twist.

“St Patrick’s Day is the ultimate moment to come together with a pint of Guinness, and after the last 3 years of Covid interruptions, we’ve never been more excited to turn on the out of office and get into a pub for the day,” said connections director at Lion, Ed Stening.

Thinkerbell executive creative tinker, Tom Wenborn, added, “I’m currently OOO enjoying a pint of Guinness, I’ll be back at my desk Friday 18th March. Please contact Jim Ingram if it’s urgent.”

And that’s it. That’s all the information we were given in the press release regarding the “campaign”. And, to be honest, that’s all we need.

After years of doom-and-gloom, let’s take Guinness and Thinkerbell’s advice and revel in the camaraderie and good vibes of being able to catch-up and drink with your best buds once again.

Oh, and as is customary, we can’t forget the credits list at the end of every press release. Given the nature of this campaign, the list is staggeringly extensive.

Cheers to all and a happy St Patrick’s Day on Thursday!

Credits

Brand Director, Guinness: Malcom Eadie

Brand Manager, Guinness: Cam Collison

Strategy Director, Guinness: Kate Smithers

Creative Agency: Thinkerbell

Media Agency: UM

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: guinness, Thinkerbell
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?