Gruen Returns For 2017 With Its 99th Episode

Gruen Returns For 2017 With Its 99th Episode
SHARE
THIS



The Abc has announced that Gruen will return to TV screens on September 13.

There will be grandiose language, hastily gathered quotes and just enough information to sound enticing without actually giving anything away.

Yes, the show that unpicks the dark arts of advertising, branding and spin is back for its ninth season and 99th episode.

We are drowning in more marketing than ever. People are now brands, while brands pretend to be people, emailing you on your birthday and trying to seduce you to ‘join the conversation’. We’re living in a world where the US President is the biggest brand of all, celebrities are “influencers”, influencers are celebrities and words like “influencer” have lost all meaning.
Whether you’re spooling through Gumtree for a second-hand fridge, skipping through a podcast selling you a mattress, or checking the weather on the BOM website – you can’t avoid advertising. It’s as ageless as the airbrushed actor spruiking expensive face gunk. The only anti-venom is understanding how it all works.
Enter host Wil Anderson, Russel Howcroft, Todd Sampson and a trusty team of advertising experts, including veteran panellist Dee Madigan and some brand-new faces. The weekly topical series will drive through new marketing terrain – Amazon in Australia, the NBN and any PR disasters unlucky enough to erupt during the course of the season. Gruen will celebrate the good, the bad and the ugly. Plus, The Pitch returns with a whole new slate of impossible briefs and top agencies to battle it out in the Gruen ring.

 

Please login with linkedin to comment

Advertising Standards Bureau bauerworks SOFYBeFresh webinar

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]