Effie Asia Pacific appoints Cheryl Goh as group head of marketing, sustainability, loyalty and support for Grab and Dheeraj Sinha as CEO of McCann India as its first pair of heads of jury for the 2026 awards competition.
They will be part of the Judging Committee that will lead the jury in evaluating and celebrating the most effective work in the region.
As group head of marketing, sustainability, loyalty and support, Goh leads the full marketing remit across Grab’s ecosystem, which encompasses product marketing, communications, and growth. She is also tasked with driving the company’s sustainability agenda and customer experience operations across the region.
Her role spans across all of Grab’s business verticals and oversees the full business P&L of Grab’s loyalty programs. Goh has been a keen advocate for marketing effectiveness and has served for many years on the APAC Effie jury.
Goh said: “I am deeply honoured to be appointed as a Head of Jury for the APAC Effie Awards. The Effies have always represented what I believe matters most in our craft – creativity that creates real impact. In today’s fast-moving world of AI, platforms, and ever-evolving ways to reach customers, the balance between imagination and measurable results have never been more important. I’m excited to celebrate work that proves brilliant ideas can also deliver meaningful business outcomes.”
Dheeraj Sinha is the CEO of McCann India and a leader in Indian consumer behaviour and modern brand growth. He has helped build and transform brands translating consumer insight, culture, and creativity into measurable growth.
Sinha is not only a CEO but an author, podcast host, and current president of the Advertising Club (AdClub) of India. He has been a speaker at global platforms like the Cannes Lions and is a frequent jury member at competitions including the APAC Effie Awards.
Dheeraj said” “I am honoured to serve as a Head of Jury, the Effies represent the gold standard for effectiveness, recognising ideas that create real business impact. We are living through a time when creativity, data and technology are converging to unlock new dimensions of growth, and I am particularly excited to see how brands across APAC are harnessing this to drive meaningful outcomes. I look forward to working with an exceptional jury panel to evaluate and celebrate ideas that not only inspire but demonstrate the power of creativity as a true multiplier for business.”
