B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Law Firm Logan Law Partners With goa
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Law Firm Logan Law Partners With goa
Advertising

Law Firm Logan Law Partners With goa

nick1
Published on: 27th February 2017 at 11:59 AM
nick1
Share
2 Min Read
SHARE

Brisbane law firm Logan Law has partnered with Queensland out-of-home provider goa to produce a daring campaign that has ruffled feathers in the legal community.

When Logan Law first partnered with goa, they were faced with a challenge: how does a business advertise what it does – when it’s not allowed to advertise what it does?

The best tie-in to their service in the personal injury industry was “no win no fee” which implies personal injury law but personal injury firms can’t be seen as inciting people to make claims against their insurance.

goa’s solution? Gain enough attention with your creative so that your target audience want to research your business further. The worst thing advertisers can do in out-of-home is to simply put a business card on a billboard.

Logan Law knew its target market, geographical hot spots and already had an active social media presence with a vocal audience. goa tailored a creative message to speak directly to their audience, in their language and showcased Logan Law’s authentic personality and culture.

What resulted was a tongue-in-cheek slogan campaign which has created engagement beyond all expectations.

Nigel Munt, managing law clerk of Logan Law, said, “when we first ran with “Been rear ended lately?” on goa’s M1 highway site and shared it on our social media it went viral…it had never been done before. Our campaign now has a life of its own people are actively looking out for what we are going to say next.”

Logan Law is experiencing significant growth and has increased their staff from 5 to 40 in just 8 months. They are now taking on the big players in the heart of Brisbane City. “The success of the goa campaign has not only let us connect with our target market, but it’s also put us on the map in the big leagues,” Nigel commented.

C:\Users\Hannah\AppData\Local\Microsoft\Windows\INetCacheContent.Word\LoganLaw-Digital-3-6x3widescreen.jpg

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: heinz, Logan Law
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?