Queensland is the most progressive state in the country for digital out-of-home media and goa are the pioneers of the first digital network in the state. goa is excited to announce the construction of two ICONIC SERIES billboards to join the current ICONIC network.
The two premium digital sites will go live in early 2017, with the first in Bowen Hills coming mid-January and the second in the heart of the bustling Fortitude Valley following in February.
“Our ICONIC series is now a super-premium standalone network delivering an audience of over 200,000 people per day and with an incredible reach of two in three high income earners.
“We’re always looking for new opportunities to attract a sizeable audience with a heavy skew towards high income earners and our ICONIC series delivers this,” CEO of goa, Chris Tyquin, explained.
The expansion of THE ICONIC SERIES will see the network towering above some of the most populated roads in Central Brisbane. The new ICONIC sites are multi-million dollar investments and have incredible wow-factor, boasting state-of-the art architecture, industrial design, landscaping and bespoke lighting displays.
When reflecting on the success of the ICONIC SERIES, Tyquin commented, “with each commission of an ICONIC site, we have been receiving calls of appreciation from local residents for enhancing their local landscape, which is a first for us.”
These sites will be landmarks unto themselves, capturing the attention of Brisbane and raising the benchmark for digital billboards.