GMS Media Group has been appointed to lead the digital performance media account (alongside Optimise Media) for ZEEKR Australia, the electric vehicle (EV) brand under the Geely Automobile Holdings umbrella.
GMS will take charge of ZEEKR’s digital performance, leading the strategy for the brands Paid Search, Paid Social, and Digital Video efforts. The partnership is focused on scaling the brand’s local footprint through a rigorous, data-driven approach to lead generation, test-drive bookings, and premium brand awareness.
The appointment follows a successful year for ZEEKR in Australia, which saw the brand debut its ZEEKR X and 7X models as well as YoY growth. As ZEEKR enters its next phase of growth, GMS Media Group was selected for its proven “Amplify Method” – its proprietary performance framework designed to turn cold audiences into engaged traffic and qualified leads.
“We are incredibly excited to partner with a brand as innovative and forward-thinking as ZEEKR,” said CEO Blake Micola and COO Simon Train from GMS. “The auto market in Australia is going through an extremely interesting and exciting phase, with the influx of EV only brands, such as ZEEKR shaking up and disrupting the market. Our focus is on cutting through the noise and sea of sameness by deploying highly optimised digital strategies that don’t just generate clicks – but actual showroom traffic and test-drives, that sell vehicles! We’re thrilled to help ZEEKR become the dominant intelligent option for Australian drivers.”
