GLOBALHealthPR Starts 2017 With Expansion Of APAC Footprint & Capabilities

GLOBALHealthPR Starts 2017 With Expansion Of APAC Footprint & Capabilities

GLOBALHealthPR, global independent health and science communications agency partnership, has opened its new Asia-Pacific (APAC) headquarters in Singapore’s Central Business District.

James Yi, executive director, APAC (pictured above) will oversee the operation spanning Singapore, Australia, Hong Kong, China, South Korea, Japan, Thailand, Malaysia, Indonesia, the Philippines, Vietnam, Taiwan, India and Myanmar.

This follows the recent addition of Madison Communications as GLOBALHealthPR’s exclusive partner in Hong Kong, allowing the network to more closely support emerging client needs in the region.

APAC is an important region for GLOBALHealthPR, which boasts a global presence in more than 40 markets spanning six continents. The unique GLOBALHealthPR model, which has united a roster of best-in-market independent agencies, is now in its sixteenth year of operation, with more than a decade working in APAC.

The GLOBALHealthPR network delivers local, regional and global healthcare communications expertise through carefully selected partner agencies that choose to work together based on shared values, independence and flexibility.

According to Yi, “GLOBALHealthPR has successfully harnessed the dedication and commitment of top independent agencies, creating a communications powerhouse with deep-rooted and focused expertise across the APAC region.

“By aligning the strongest regional agencies, GLOBALHealthPR has created an unmatched ability to deliver health and science strategies, while remaining both nimble and aggressive in communicating with key stakeholders.

“I look forward to forging partnerships with our clients that go beyond the confines of a traditional holding company model,.”

VIVA! Communications principal, Kirsten Bruce, Sydney, welcomed the appointment of Yi, citing the unparalleled benefits of having a regional hub.

“As the exclusive GLOBALHealthPR partner in Australia, VIVA! has top local healthcare insights and has been working successfully with partners and clients across APAC for many years now.

“This appointment enables us to further consolidate our relationships and strategic vision across the region, while continuing to execute programs with local expertise.”

Yi steps into his new role having spent the past 12 years based in APAC, leading both regional and country-level PR programming. Overall, he has 20 years of experience in the health and communications industries, including leading the healthcare team at Fleishman-Hillard in Singapore, successfully starting his own firm focusing on the health sector, and serving as managing director of Ogilvy Public Relations Vietnam and CEO and market leader for Burson-Marsteller Korea.

“The Asia Pacific region is the source of considerable growth and innovation in the healthcare industry, creating an increased need for best-in-class, health-focused strategic communications solutions for clients in the region,” said Jonathan Wilson, president of GLOBALHealthPR, New York.

“James is a proven leader, with more than two decades of experience working across diverse roles and geographies in the health and life-science industries.

“We’re thrilled he’s chosen to join GLOBALHealthPR and believe he has the right vision and expertise to further our position as the top healthcare communications network in the region.”


Please login with linkedin to comment

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.