B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: GLOBALHealthPR Starts 2017 With Expansion Of APAC Footprint & Capabilities
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > GLOBALHealthPR Starts 2017 With Expansion Of APAC Footprint & Capabilities
Marketing

GLOBALHealthPR Starts 2017 With Expansion Of APAC Footprint & Capabilities

Mark Henderson JP Qual
Published on: 12th January 2017 at 7:45 AM
Mark Henderson JP Qual
Share
4 Min Read
SHARE

GLOBALHealthPR, global independent health and science communications agency partnership, has opened its new Asia-Pacific (APAC) headquarters in Singapore’s Central Business District.

James Yi, executive director, APAC (pictured above) will oversee the operation spanning Singapore, Australia, Hong Kong, China, South Korea, Japan, Thailand, Malaysia, Indonesia, the Philippines, Vietnam, Taiwan, India and Myanmar.

This follows the recent addition of Madison Communications as GLOBALHealthPR’s exclusive partner in Hong Kong, allowing the network to more closely support emerging client needs in the region.

APAC is an important region for GLOBALHealthPR, which boasts a global presence in more than 40 markets spanning six continents. The unique GLOBALHealthPR model, which has united a roster of best-in-market independent agencies, is now in its sixteenth year of operation, with more than a decade working in APAC.

The GLOBALHealthPR network delivers local, regional and global healthcare communications expertise through carefully selected partner agencies that choose to work together based on shared values, independence and flexibility.

According to Yi, “GLOBALHealthPR has successfully harnessed the dedication and commitment of top independent agencies, creating a communications powerhouse with deep-rooted and focused expertise across the APAC region.

“By aligning the strongest regional agencies, GLOBALHealthPR has created an unmatched ability to deliver health and science strategies, while remaining both nimble and aggressive in communicating with key stakeholders.

“I look forward to forging partnerships with our clients that go beyond the confines of a traditional holding company model,.”

VIVA! Communications principal, Kirsten Bruce, Sydney, welcomed the appointment of Yi, citing the unparalleled benefits of having a regional hub.

“As the exclusive GLOBALHealthPR partner in Australia, VIVA! has top local healthcare insights and has been working successfully with partners and clients across APAC for many years now.

“This appointment enables us to further consolidate our relationships and strategic vision across the region, while continuing to execute programs with local expertise.”

Yi steps into his new role having spent the past 12 years based in APAC, leading both regional and country-level PR programming. Overall, he has 20 years of experience in the health and communications industries, including leading the healthcare team at Fleishman-Hillard in Singapore, successfully starting his own firm focusing on the health sector, and serving as managing director of Ogilvy Public Relations Vietnam and CEO and market leader for Burson-Marsteller Korea.

“The Asia Pacific region is the source of considerable growth and innovation in the healthcare industry, creating an increased need for best-in-class, health-focused strategic communications solutions for clients in the region,” said Jonathan Wilson, president of GLOBALHealthPR, New York.

“James is a proven leader, with more than two decades of experience working across diverse roles and geographies in the health and life-science industries.

“We’re thrilled he’s chosen to join GLOBALHealthPR and believe he has the right vision and expertise to further our position as the top healthcare communications network in the region.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
By Mark Henderson JP Qual
I have worked professionally as a journalist and public relations professional for a few years now. I've been privileged to work quite broadly while honing my craft. I've done all sorts - from casual conversational blogging, television and radio hosting, through to music and entertainment writing, sports news, hard hitting news, and scientific and health writing, video editing, scripting, acting, and even children's entertainment. I love the media as an industry. From researching and writing through to the shaping of a story, I am drawn to character and embrace every opportunity to meet people from all walks of life who will share their stories with me. In all that I do I aspire to work hard, and aim to achieve the best results. I don't want to do mediocre work and I guarantee a part of myself is included in everything I do. Among the companies on my resume, one will find Viva! Communications, HIP Media, ABC (Regional NSW) News, NBN Television and others.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?