Virtual consultancy fluid has expanded its reach into Australia with Brian Shrowder joining the global collective of senior communications consultants
The fluid collective, a global virtual consultancy, has expanded its reach into Australia with former Edelman consultant Brian Shrowder joining as part of a multi-market expansion.
Melbourne-based Shrowder, now director of the communications and media training consultancy Mediacraft, is one of seven new members worldwide.
Other new joiners include former Edelman Singapore CEO Amanda Goh (Singapore), current IPRA president Philippe Borremans (Portugal), Pia Garcia (USA), Andres Vejarano (Hong Kong, China), Jon Goldberg (USA) and Helena Wayth (UK).
fluid members are independent senior specialists in reputation, brand, social purpose, employee engagement and public affairs.
The expansion brings the total number of members to twenty-four, covering experience in North, South and Southeast Asia, the Middle East, Europe, Africa and the Americas.
The fluid collective was founded in 2019 by former senior Edelman consultants Cornelia Kunze and Moritz Kaffsack with a vision to solve communications-intensive business issues around the globe.
“We welcome Brian and all the new members, strong independent consultants in their own right, with tremendous experience and track records,” said Cornelia Kunze, co-founder of fluid.
“We’ve all experienced a year of disruption that has required a fluid approach throughout. It proved to offer an attractive and powerful alternative for clients, who seek more flexible project support with expandable resources across the world.”
“fluid’s distinctive approach is what Australian businesses are looking for right now,” said Brian Shrowder, fluid member. “The access to senior counsel, an external viewpoint and scalable resourcing meets an important need. The future is indeed fluid, and I am excited to be a part of it.”
Recent examples of fluid collaboration include a new international positioning for a drinks portfolio, the global purpose roll-out for an FMCG brand, the business model and launch of a media platform, the business model and cross-border strategy of a fintech company, the adaptation of a regional communications strategy for a pharmaceutical company in the context of COVID-19, and a new thought leadership platform for a professional services company.
“With the expansion to more geographies and specialty areas, the clients of fluid members have access to a broader offering without having to retain and manage consultants in multiple markets,” said Moritz Kaffsack, co-founder of fluid.
“We’ve seen this model tested and validated in real-life situations brought upon companies by the pandemic and the ripple effect it has had on all aspects of life. We’ve enabled quick pivots and new models of working, and we see much more potential for these in future.”
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