Glen 20 Urges Aussies To Support The Vulnerable Community In New Meals On Wheels TVC

Glen 20 Urges Aussies To Support The Vulnerable Community In New Meals On Wheels TVC
SHARE
THIS



Glen 20 has lanched a new national TV campaign in partnership with Meals on Wheels Australia, a not-for-profit organisation which delivers more than 14.8 million meals per year to the country’s elderly, and has seen a significant increase in demand for its services, as a result of COVID-19.

In this new TVC, Glen 20 highlights the much-needed service Meals on Wheels provides to protect the wellbeing of Aussies and how in this time of crisis, it needs further support. The TVC is part of a broader, purpose-led initiative where Glen 20 uses the power of its brand to encourage Australians to get behind the organisation during these challenging times.

Arnaud Sudre, Marketing Director at RB Hygiene ANZ, said: “At RB Hygiene, we are passionate about meaningful, purpose-led partnerships that help us deliver on our commitment to create a cleaner, healthier world – a commitment that sits at the very core of our business, and will continue to do so as we all work together to overcome COVID-19.”

“When ideating different ways our business could make a positive contribution to the community most vulnerable in this pandemic – the elderly – the synergies between Glen 20 and Meals on Wheels became very clear. As one of the country’s leading disinfecting brands, Glen 20 has been helping protect Aussies for generations, and so too has Meals on Wheels. While the means by which we achieve this may differ, we are motivated by a common goal and we are excited to partner with the Meals on Wheels team and do our bit to support them during this unprecedented period,” added Mr Sudre.

The simple, but emotive execution aims to drive much-needed donations for the organisation, which has felt the impact of COVID-19 in recent weeks.

Sharyn Broer, President at Australian Meals on Wheels Association said: “COVID-19 has had a significant impact on how we operate our services. Not only have we seen an increase in demand for meals, we have also faced hurdles as to how we can deliver them to our clients.

“We’re very pleased to be working closely with RB, and in particular Glen 20, to bolster our nationwide efforts to drive much-needed donations via above-the-line activity. It is a very generous offer and wonderful to have their backing as we try to overcome the many challenges the pandemic presents our organisation,” added Ms Broer.

The activity is part of a corporate partnership between RB, the parent company of Glen 20, and Meals on Wheels Australia. Earlier this month, the company announced a donation of $1 million worth of disinfectant products from across its Health and Hygiene portfolios – including household items from trusted brands; Glen 20, Pine O Cleen and Dettol – which are being distributed to Meals on Wheels clients and the volunteers who support them, over the next eight months.

The TVC first aired on Sunday, 12 April and will run nationally.

Credits
Client: Glen 20
Partner: Meals on Wheels Australia
PR Agency: DEC PR
Media Agency: Zenith

 

 

Please login with linkedin to comment

glen 20 meals on wheels

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]