Giving ‘Work Experience’ A 2017 Makeover

Giving ‘Work Experience’ A 2017 Makeover

Paper Plane, a world-first project-based adult education platform, has revolutionised the way young marketers and UX designers can up-skill and gain genuine work experience to stay relevant in today’s continually changing marketplace of new technologies and consumer behaviours.

Scentre Group Westfield, BT Financial Group and Foyster Media have worked collaboratively with Paper Plane to co-craft projects that offer “work experience” as genuine on-the job-experience. The projects will each see 10-12 participants briefed on live projects to create strategies that will feed the innovation pipeline for the businesses, and for the participants provide them with all-important certified project experience that can be touted on their resumes.

Paper Plane: Real Projects. Real Brands. Real Experience. from Paper Plane on Vimeo.

Managing director of Paper Plane, Mike O’Brien, recognises today’s workforce demands people who appreciate that their career will not be linear but rather a portfolio of experiences.

“In today’s current climate to stay relevant and valued in any role, you need to identify want you know, what you don’t know, what you need to know – and then set about developing those skills you lack.   We’ve given ‘work experience’ a makeover and turned it into a valued on the job experience.”

The three launch projects include:

  1. Scentre Group Westfield expects more than 530 million customer visits to shopping centres in 2017. The brief is to create a UX strategy and prototypes that will enhance customer experience for Westfield shoppers in the future, from trip planning to in-store activity and receiving goods at home.
  2. Foyster Media’s brief is to develop creative marketing strategies for The Carousel.com and its newly acquired platform womenlovetech.com, which is devoted to promoting technology and innovation to a female audience.
  3. BT Financial Group’s brief is to develop a UX design strategy that will help BT Financial customers navigate investing, superannuation and insurance with ease.

“Paper Plane also recognises the importance of not just developing an individual’s technical skills, but skills they need to adapt to change and drive innovation – skills employers are increasingly demanding – such as creative thinking, collaboration, empathy and leadership. We do this by providing personal coaching as part of the project journey to develop not only an individual’s knowledge base but their interpersonal skills crucial to success in today’s work environments,” added O’Brien.

Paper Plane projects are seven weeks in length and include weekly workshops conducted via video conferencing, provision of world-class curated content, support of a Project Leader and a Gallup Certified Strengths Coach plus exposure to leading Australian brand experts and leaders, and a certified industry referral upon completion.




Please login with linkedin to comment

Paper Plane

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]