Feeling blue? Always angry that your friends are having a better time without you? Finding it difficult to concent…? A study by the Happiness Research Institute has found all of your issues can be solved if you switch off from social media.
The study of 1,095 Danish people divided into two groups – half of continued using Facebook while the other half stopped for one week. Facebook was chosen as the study field because it has most diverse age groups using the platform.
After a week, the Facebook-less people said they were more satisfied with their lives, with 88 per cent of them describing themselves as “happy” compared with 81 per cent from the Facebook-engaged group. The Facebook-less people felt they were more present in the moment (18 per cent).
Some 84 per cent said they appreciated their lives compared with 75 per cent in the other group, and only 12 per cent described themselves as dissatisfied, compared with 20 per cent among those who continued using Facebook.
Meik Wiking, CEO of Denmark-based Happiness Research Institute, told Denmark publication The Local:
“Facebook distorts our perception of reality and of what other people’s lives really look like. We take in to account how we’re doing in life through comparisons to everyone else, and since most people only post positive things on Facebook, that gives us a very biased perception of reality.
“If we are constantly exposed to great news, we risk evaluating our own lives as less good. There can also be positive benefits from Facebook and social media, but I think the real thing to always be aware of is the affect it has on our perception of reality.
“This constant flow of great news we see on Facebook only represents the top 10 per cent of things that happen to other people. It shouldn’t be used as the background for evaluating our own lives.”
B&T has reached out to Facebook for a comment on the study.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]