B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • ABC
  • Nine
  • SBS
  • Channel 10
  • Channel 9
  • channel 7
  • Seven
  • Thinkerbell
  • WPP Media
  • Publicis Groupe
  • B&T Agency Scorecards
  • TikTok
  • Meta
  • Are Media
  • Women In Media Awards 2026
  • imaa
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Get Off Facebook And Get Happy, Says New Research
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Get Off Facebook And Get Happy, Says New Research
Technology

Get Off Facebook And Get Happy, Says New Research

Erin M Doyle
Published on: 11th November 2015 at 10:36 AM
Erin M Doyle
Share
3 Min Read

Feeling blue? Always angry that your friends are having a better time without you? Finding it difficult to concent…?  A study by the Happiness Research Institute has found all of your issues can be solved if you switch off from social media.

The study of 1,095 Danish people divided into two groups – half of continued using Facebook while the other half stopped for one week. Facebook was chosen as the study field because it has most diverse age groups using the platform.

After a week, the Facebook-less people said they were more satisfied with their lives, with 88 per cent of them describing themselves as “happy” compared with 81 per cent from the Facebook-engaged group. The Facebook-less people felt they were more present in the moment (18 per cent).

Some 84 per cent said they appreciated their lives compared with 75 per cent in the other group, and only 12 per cent described themselves as dissatisfied, compared with 20 per cent among those who continued using Facebook.

Study ... the Happiness Research Institute in Denmark found Facebook generally makes people feel lonely and angry. Picture: Happiness Research Institute/The Facebook Experiment

Meik Wiking, CEO of Denmark-based Happiness Research Institute, told Denmark publication The Local: 

“Facebook distorts our perception of reality and of what other people’s lives really look like. We take in to account how we’re doing in life through comparisons to everyone else, and since most people only post positive things on Facebook, that gives us a very biased perception of reality.

“If we are constantly exposed to great news, we risk evaluating our own lives as less good. There can also be positive benefits from Facebook and social media, but I think the real thing to always be aware of is the affect it has on our perception of reality.

“This constant flow of great news we see on Facebook only represents the top 10 per cent of things that happen to other people. It shouldn’t be used as the background for evaluating our own lives.”

B&T has reached out to Facebook for a comment on the study.

To read the study, click here. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: einsights, Online ads
Share
Erin M Doyle
By Erin M Doyle
Follow:
Erin Doyle is an experienced digital marketing specialist and comms expert.

Latest News

‘I Was Told I Didn’t Look Like Someone With Cancer’: Brands Called To Do More On Cancer Representations In Ads
25/09/2026
Princess Cruises Uses New ‘Chefs Ahoy’ Series To Show Off ‘Holiday At Sea’ Experience
25/09/2026
‘Made It Big By Being Unmistakably Bold’: B&T’s Women In Media Power List Inductees Gather For Dinner
25/09/2026
TV Ratings (24/09/2026): The Front Bar Kicks Off Grand Final Weekend
25/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?