The Australian Olive Oil Association (AOOA) is running its third year of the ‘Get Drizzling’ campaign for Autumn 2026.
The digital campaign designed to cement one simple habit amongst home cooks and food lovers: To finish every dish with a drizzle.
The campaign will deliver a mix of paid digital advertising and creator-led social content published on creators’ own channels. This aims to show consumers why, how and when to drizzle olive oil..
The six Get Drizzling 2026 content creators are Khanh Ong (@khanhong), Darren Robertson (@darrenrobertsonfood), and Tom Walton (@cheftonwalton) as the campaign’s hero chefs, alongside exceptional food artisans Sage (@sageinfused), Meg (@the.gourmeg), and Stephanie Feher (@luckydragonsupperclub).
The campaign will run across YouTube featuring 15-second videos as well as Facebook, Instagram and TikTok which was include 15-second and 6-second videos. The campaign with then be reshared and amplified through creator content across campaign channels.
‘Get Drizzling’ is supported by the Australian Olive Oil Association (AOOA) and core funding partners Conga Foods, Acesur International, and the Spanish Olive Oil Interprofesional Organisation.
Launched by AOOA in partnership with JOY agency, Get Drizzling was created to drive behaviour change by making the ‘finish with olive oil’ moment unmissable. The campaign deliberately moved away from familiar olive grove imagery and small-measure recipe cues, instead using energetic, social-first storytelling.
David Valmorbida president Australian Olive Oil Association said: “In 2026, we are building on the success of the 2025 campaign, staying focused on encouraging consumers to drizzle olive oil to finish a dish, but inviting them to engage with the “why” a drizzle of olive oil is so powerful in lifting a dish.”
Luisa Paton head of strategy and insight JOY agency said: ‘The 2026 campaign has seen the Get Drizzling movement elevated to a whole new level. Taking a fresh angle, ‘finishing with a drizzle’ was positioned as the ‘chef’s secret’ to transforming ordinary food into restaurant quality.
“Building a power squad of industry leading talent, we added the highly credible Darren Robertson and Tom Walton to the mix, while retaining the ever popular Khanh Ong, to get Olive Oil on the agenda and in the feeds like never before, with a powerful ‘trick of the trade’ message, engaging videos and significant cross-channel reach – to accelerate growth for the AOOA’” she added.
Credits
Australian Olive Oil Association
David Valmorbida – President, Australian Olive Oil Association
Melinda Coyne – General Manager, Australian Olive Oil Association
JOY Agency
Luisa Paton – Head of Strategy & Insight, JOY
Libby Young – Creative Director, JOY
Erin Stafford – Head of Social and Content, JOY
Megan Derrick – Content & Influencer Executive, JOY
Kath Hunter – Head of Studio
Sylvestre Lattao – Social Content Creator, JOY
