Get Away From Freezing Weather With New Campaign From

Get Away From Freezing Weather With New Campaign From

The Australian arm of the global business is starting a weather-related national campaign through media company Inlink to capture holiday bookings from people escaping winter temperatures. will run a multiple-content series of videos across Inlink’s office network that will reach 1,900 screens in mostly CBD locations in major Australian cities.

The campaign features a global weather channel sponsorship where a global weather page will showcase the top ten sunniest and desirable destinations in the world at any given time.

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In addition, the campaign incorporates a “weather trigger” which uses Inlink’s SmartAds capability to showcase images of warm weather destinations when the weather outside office buildings dips below 15 degrees.

Inlink has also created a unique travel channel for, where a series of articles will display multiple travel themes such as “Travel tips” and “Best places to visit on a shoe string” to provide more useful travel information.

Mindshare is the media agency for


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