Brit Sports Presenter Strips To His Undies After Losing Bet

Brit Sports Presenter Strips To His Undies After Losing Bet

BBC One sports broadcaster Gary Lineker lost a bet over the weekend and had to present the news in his undies on British TV.

The stunt came after Lineker, a retired English football player, promised to strip if his team Leicester FC won the 2016 Premier League. After Leicester held onto top spot by beating Chelsea 2-1 last December, Lineker posted on Twitter:

The 55-year-old was true to his word, introducing the BBC’s Match of the Day programme wearing just a pair of white boxer shorts.

The underwear brand Sunspel which makes the cotton boxer shorts, scored too. According to Sunspel, the niche brand saw its Instagram following boosted by 1 per cent.

The undie brand took to social media to talk up its appearance:




Please login with linkedin to comment

BBC One TV Presenters

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]