Freeview Encourages TV Watching On The Go In New Spot
Freeview has launched a new TV campaign, the third in the series starring the Freeman family and their neighbours, the Joneses.
The first spot, ‘Freemans On The Go’, demonstrates how easy it is to watch live and catch-up TV wherever you are, on whichever device you choose via a Freeview FV app.
The new spot is the first in a campaign of five TVCs due to roll out nationally over the next 12 months. Subsequent executions will also focus on the upgraded Freeview Plus platform, with the intuitive My TV function.
In this latest campaign, Freeview has again collaborated with Jungle, led by director Al Morrow.
Freeview CEO Liz Ross said: “Apparently, 40 per cent of Australians take their mobile into the bathroom with them, so making a campaign based on a mobile-first product really lets us have some fun with the Freemans.”
CREDITS
Director: Al Morrow, Jungle
Executive producer: Nick Simkins, Jungle
Senior producer: Sarah Nichols, Jungle
Producer: Tanja Perl, Jungle
Post house: White Chocolate
Sound design: We Love Jam
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