Free TV Responds To Latest ACMA Inquiry Into Commercial Influence In Broadcast TV

A group of university students working in a tv studio and learning how to use the equipment.
SHARE
THIS



Australia’s free-to-air industry body Free TV has responded to the Australian Communications and Media Authority’s latest study into impartially and commercial influence in broadcast news, saying it is “disappointed” in some of the research.

While the study referenced Seven, Nine and 10, it appeared to repeatedly call out Nine for failing to disclose conflicts of interest between its news reporting, advertising and commercial interests.

The paper follows the growing concern of Australians about how commercial interests influence news programming.

ACMA’s study gave multiple examples of where Australia’s primary FTA channels failed to disclose potential conflicts of interest.

Undertaken in June last year, the ACMA study found Seven, Nine and 10 did not disclose some of their commercial arrangements and press trips taken by journalists promoting products and companies on news programs.

Free TV CEO Bridget Fair said in a statement to B&T that the industry body was “disappointed” in ACMA’s paper.

“Free TV will of course participate actively in the ACMA Inquiry but it is disappointing to see credible and trusted news providers singled out in this way when we are surrounded by a sea of fake news and echo chambers on unregulated social media and online news platforms.”

She added: “The Free TV Code of Practice requires commercial television broadcasters to present news fairly and impartially and to clearly distinguish the reporting of factual material from commentary and analysis. 

“We take those obligations very seriously and think they remain the right measures to ensure our news services remain credible and trusted.”

An example the ACMA study gave included when Today had a journalist at the US launch event for Uber Air and despite wide coverage of the launch, there was no disclosure if there were any arrangements between Uber and Nine.

ACMA also criticised Seven for failing to disclose the commercial interest of a Samsung and Harvey Norman news segment.

“Seven News ran a story about Samsung’s new 98-inch 8K QLED TV available at Harvey Norman. In the commercial break immediately following this story, a commercial for Samsung QLED televisions at Harvey Norman was aired.”

The report included 160 hours of TV news and current affairs programs broadcast by commercial FTA licensees, SBS and subscription TV broadcasters in metro regions.

You can read the full report here.

 

 

Please login with linkedin to comment

ACMA Nine Seven

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]