Foxtel Launches Hubbl Merging Free TV, 18 Apps, Netflix & Steps Into The Consumer Appliance Game
Foxtel last night launched its latest foray into the ever-expanding TV market on the shores of Sydney Harbour with the Sydney Harbour Bridge and Opera House as a backdrop.
Aiming to salve growing consumer frustration and confusion over ever-expanding subscription offerings and their management, Hubbl promises to be a one-stop shop for consumers to both consume and manage their subscriptions as well as watch free-to-air TV, the Internet (including YouTube) and other BVOD offerings. Hubbl is also going into the TV selling business with the launch of Hubbl Glass, which will be available in Harvey Norman stores.
Perhaps most remarkable on the night was those in attendance. The usual News and Foxtel suspects along with media agency folk of course, but Nine, Seven, Paramount, Apple, Google were all there too as they will all feature in the Hubbl ecosystem.
Setting the scene at the launch, which was a star-studded affair, Foxtel CEO Patrick Delaney said we were now so spoilt for choice, we spent more time looking for something to watch rather than actually watching something. Here’s a little of what he had to say.
“You go back, our minds were blown when subscription TV came in. Twenty channels was fantastic, but then it blew out to a hundred. Free-to-air started with five and in 2008, went to 16, and now a mind boggling, 30. But more recently, with streaming, our minds have been atomised by the vast array of high quality streaming service from Australia and around the world. Things have changed. And all the while the sheer quality of the production and the volume and the amount of money that’s being spent.
“Ten years ago, Hollywood would produce 50 original series. Last year, Hollywood produced 500. And you multiply that by all the series in the world that’s being produced in a renaissance here in Australia, of volume and production. You add our trusted news and our loved sport, and it’s an explosion of choice. But with that choice comes complexity.
“We all used to pop home, plop ourselves on the couch, watch a couple of hours of Telly. Get a load of this: The research now says that we waste 22 days a year looking for something to watch. And what’s driving that is not the apps. The apps are unreal, the search and the layouts fantastic. It’s that we’re all using multiple apps, free and paid, multiple sources of channels and the Internet.
“We’re forever going in and out of apps. We’re plugging in inputs to our Telly. It’s hard to keep track of the shows, find things, keep up with the apps. Which ones am I paying for? What am I subscribed to? We’re completely overwhelmed. We’re frustrated, and we’re confused. It’s all around the world. The truth is that being entertained just isn’t that easy anymore.
“So we took on the gigantic challenge of fusing free and paid TV and streaming and the Internet into one single experience. Make it easy to navigate and track millions of entertainment choices. Make it easy to watch free TV channels without a second remote, and maybe not even without an aerial. Make it easy to track the bigger shows you hear about. We all hear about them, right? But also track the ones when you’re browsing and you come across something, and make sure that you don’t forget them and you continue to watch them.
“And what about this? Stack the apps up and save money, the more you have. We wanted to create the single most important piece of consumer tech. While streaming Hubbl will change the living room and Australian TV, it’ll literally make content that you want, faster, cheaper and easier . . .”
The evening was hosted by Hamish and Andy and a cavalcade of stars graced the stage at various times showing a united video front.
Below is Foxtel’s release from the night detailing where Hubbl can be bought as well as the new TVs, which come with Hubbl as the default browser . . .
Australia’s newest transformative TV technology, Hubbl, will be available in Harvey Norman and JB Hi Fi retail stores nationally and via Hubbl.com.au.
Hubbl is a world-leading entertainment operating system and experience that fuses the best local and global content including premium entertainment and sports, video on demand (VOD), live channels and the internet into a world class user interface.
Hubbl is available as a small device that plugs into any compatible TV. The only way to make the Hubbl experience better is with Hubbl Glass – the new lifestyle TV for tech lovers offering 4K Ultra HD Quantum Dot Display with 8.2 million pixels, hands-free voice control to find content at your command, six powerful speakers built-in for 360° Dolby Atmos surround sound, and only requiring an internet connection and a power cord, no other wires and no aerial.
Les Wigan, Managing Director of Hubbl, says, “Hubbl stands out from the pack by offering live TV without an aerial, seamless subscription management at the touch of a button, more discoverability and personalisation as well as allowing customers to stack up to five eligible streaming apps and save up to $15 per month on their subscriptions. With the major free and paid apps available on Hubbl and more to come, there is nothing like the world of entertainment it unlocks.”
Dani Simpson, Executive Director of Hubbl, says, “Hubbl is a unique product that simplifies the TV and streaming experience so you can spend less time searching for something to watch and more time enjoying the content you love.
“We’re proud to partner with leading retailers Harvey Norman and JB Hi Fi to help us reach customers in-store right across the country in addition to having our own digital shopfront at Hubbl.com.au.”
Hubbl is powered by one universal remote with voice control that will allow you to find apps or channels, search for content, control playback, change settings and more. The universal remote also comes equipped with select app buttons at the top to navigate straight to Kayo Sports, BINGE and Netflix as well as a Watchlist (+) button to seamlessly add content you want to watch later to your own personalised profile.
Pricing and product details:
Hubbl and Hubbl Glass will be available via Hubbl.com.au.Hubbl will be available at $99 (AUD)
Hubbl Glass will be available in two sizes and five colours (Anthracite Black, Ocean Blue, Racing Green, Dusky Pink and Ceramic White)
Hubbl Glass 55” will be available at $1,595 (AUD)
Hubbl Glass 65” will be available at $1,995 (AUD)
Hubbl does not require a monthly subscription – separate app subscriptions are required
Hubbl will be available at Harvey Norman and JB Hi Fi stores nationwide. Hubbl Glass will be available exclusively at Harvey Norman.
On-sale date for Hubbl will be announced soon.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.