Brent Hill, former CEO of Tourism Fiji and CMO of the South Australian Tourism Commission, has been named as the CMO for the Brisbane 2032 Olympic and Paralympic Games.
Hill’s appointment follows a global search for the role. Brisbane 2032 CEO Cindy Hook hailed his appointment.
“We have the opportunity of a lifetime to highlight Brisbane and Queensland on the world stage in 2032, as millions visit and billions tune in to witness one of the biggest sporting occasions and a truly unifying event,” said Hook.
“Having Brent’s global marketing and tourism experience positions us to maximise the opportunities the Games will afford, including supporting lasting legacies for Brisbane, Queensland and beyond.
“Brent has a strong track record in executing global strategic campaigns and activations. I’m looking forward to working with him and the broader team to bring our brand to life, particularly as we prepare to become the next Summer Olympic and Paralympic Games Host after LA28.”
Brisbane 2032 president, Andrew Liveris welcomed the appointment, reiterating the importance of Brisbane 2032’s overall brand and experiential presence in complimenting commercial opportunities and building fan engagement ahead of 2032.
“We have a multi-billion dollar Games to market and our attraction and perception will be crucial on a local, national and international level,” Liveris said.
“Brent has significant experience focusing widespread attention on specific campaigns, leading teams to deliver effective and sustained marketing and brand awareness and capturing hearts and minds for a unified cause.”
Hill said the opportunity was the role of a lifetime as Brisbane and Queensland prepares to host the biggest event in the State’s history.
“As a proud Australian, I vividly remember the excitement across the country 25 years ago as Sydney and communities across this country celebrated our home Games,” Hill said.
“In 2032, the world’s attention will be on Brisbane and Queensland and we have an incredible opportunity to elevate the city and state on the global stage like never before.
“I can’t wait to promote the wealth of accolades, people and experiences that makes us unique and attracts millions of people to our shores every year.”
Hill’s remit will include the oversight, planning and delivery of the Games’ brand assets, marketing and experiential campaigns, and live sites across Australia and abroad. He will formally commence in the role in November.
