B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Former MediaCom Vietnam MD Lam Le Joins Indie Digial Media Agency Pivotus
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Former MediaCom Vietnam MD Lam Le Joins Indie Digial Media Agency Pivotus
Media

Former MediaCom Vietnam MD Lam Le Joins Indie Digial Media Agency Pivotus

Staff Writers
Published on: 17th September 2020 at 8:41 AM
Staff Writers
Share
4 Min Read
SHARE

Independent digital media agency Pivotus has announced the appointment of Lam Le as its dedicated Account Manager for the University of Tasmania’s digital advertising portfolio.

Based in Hobart, Le will work closely with the university on its digital advertising strategy, buying and analysis, while also servicing Pivotus’s growing Tasmanian client base.

Originally from Vietnam, Le has worked in senior advertising roles for almost two decades, including as Managing Director of MediaCom Vietnam.

He was also Client Leadership Director for Mindshare in Vietnam, before moving to Melbourne in 2016 to take on a media planning consultancy role with MediaCom Australia.

Le also has high-level experience in the education sector, most recently serving as the Market Development Manager for Government Education and Training International (GETI) in Tasmania, leading the development of the Vietnamese market.

He holds a Masters of Professional Accounting, specialising in Business Management, from the University of Tasmania, and received a Vice-Chancellor Leadership Award in 2019 for his contributions to community and civic service.

Le is actively involved in the Hobart community and is immediate past President of the Vietnamese Student Community, a mentor for the Youth Transition Program and a participant in Tasmanian Leader I-LEAD 2020. Pivotus CEO, Michael Petersen, said Le was a perfect fit for the role, demonstrating a passion for both tertiary education and Tasmanian business.

“We are truly grateful to welcome Lam to the Pivotus team,” he said.

“We really wanted someone in this role who was a motivated advocate for the region – and we’ve found that in Lam. He is committed to growing Tasmania’s business and education sectors and promoting the state as an attractive study destination.

“Lam’s extensive industry experience, strong connections to overseas markets and valuedriven leadership will put him in good stead to manage on-the-ground for the university and drive its digital strategy. Tasmanian advertisers deserve the skills and service levels Lam brings and I’m proud that Pivotus can facilitate that opportunity.”

Commenting on his new role, Le said: “I’m really excited to be back in ‘agency land’, working with a great team to deliver results for some of the largest businesses in the state. “Tasmania has a lot to offer – there are huge opportunities for Tasmanian businesses in both the domestic and international markets and many are now starting to invest heavily in marketing and digital strategies.

Pivotus is a big part of that – it has a track record of delivering strong digital media strategy, while also harnessing its industry partnerships to deliver results. I’m excited to be part of the Pivotus team and look forward to working closely with the university to help attract the next student intake.” Pivotus was appointed to the University of Tasmania’s digital strategy, buying and analysis in August, following a competitive and comprehensive tender process.

Le’s appointment is effective immediately.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: pivotus
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

DoubleVerify Forms The News AcceleratorTM Publisher Council, Empowering Advertisers To Tap Into Engaged News Audiences
17/06/2025
“Great Leadership Starts With Listening”: oOh!media’s Tim Elder On Championing Diversity Through Mentorship
17/06/2025
Stephen de Wolf, chief creative officer, BMF.
Clemenger BBDO Poaches Creative Powerhouse Stephen de Wolf From BMF
17/06/2025
24HR Business Plan Unveils New Offering The 24 Hour High Performance Teams Plan, Spearheaded By Mike Read
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?