Former Ogilvy account manager, Sarah Beckwith, has left agency land and launched Doctus – Australia’s first online prescription service that gives patients the choice about how, when and where they interact with a doctor.
Co-founding the company in 2014 with her father, Dr. Rodney Beckwith (both pictured above), the duo provide an on-demand online GP consultation service for people with simple ailments. This, Doctus argues, frees up the healthcare system for those with complex medical needs.
According to Beckwith, Doctus is forecasted to comfortably surpass 10,000 Australian patient consultations by the end of this year, with repeat customers responsible for the majority of revenue.
Building a scalable health platform with emerging digital technology to address inefficiencies in Australia’s highly regulated medical system was a natural extension of Beckwith’s professional and life experiences who will also be speaking at Daze Of Disruption in Melbourne from 3-4th December.
“Working in advertising on global consumer accounts such as Kimberley Clark, product innovation and customer experience were the basis of brand loyalty and trust – this is something I always kept front of mind when we founded Doctus,” Beckwith said.
Beckwith grew up on NSW’s Central Coast where her father’s medical clinic is still located, this helped shaped the vision and values on which Doctus is based.
“Regional Australia often lacks accessibility to services that are more readily available in major cities – access to Doctors and prescription medication should not be one of them,” Beckwith said.
According to Beckwith, allowing patients to interact with their GP online from their own homes 24 hours a day will not only become the new normal but it will be an indispensible service to many.
The online medical platform overcomes past access barriers for those seeking medical assistance from older patients with mobility difficulties to patients too embarrassed about certain conditions.
“Think about the real cost of seeing a doctor, the time off work, travel, sitting in the waiting room… now multiply these with the inefficiencies of the highly regulated traditional system and you’ll see the impact on the community,” she said.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]