Ford Australia has announced its global brand campaign ‘Ready Set Ford’ will inspire minds and rev hearts Down Under ahead of the Australian Grand Prix, the first time the automaker has launched a primary brand platform in Australia and New Zealand in 15 years.
Building on Ford’s successful integrated marketing campaigns in 2025, ‘It Takes You and a Ranger’ and ‘Conquer the Weekend’, ‘Ready Set Ford’ showcases what the automaker stands for, in a new era of engineering and design with the customer at the heart.
“Ford is about thrill, we’re about work and we’re about adventure,” said Ambrose Henderson, director of marketing ford Australia. “We do those things incredibly well and we are extremely proud of it. With Ready Set Ford, we’re making a fundamental shift to lift the primary brand by focusing on our customers and the lifestyles they lead. Given our strong sales results and momentum in 2025, there is no better time to do this.”
‘Ready Set Ford’ is organised around three distinct lifestyle pillars: working hard to serve and support others, with vehicle franchises like Ranger trucks and Transit vans; pushing the limits of performance and embracing adrenaline‑seeking adventures, a spirit embodied by the Mustang sports coupe and off-road Ranger Raptor; taking the path less trodden and embracing the unknown in a vehicle like the Everest.
Ford explains that its vehicles resonate with customers because they help them reach their full potential, make moments matter and feel ready for anything.
The global campaign debuted in the U.S. in November 2025 and covers all vehicle nameplates under the Blue Oval. Launching in Australian and New Zealand markets from mid-February, ‘Ready Set Ford’ integration will be seen around the Australian Grand Prix in March, as Ford returns to Formula 1 with Oracle Red Bull Racing.
“What an amazing way to launch this new brand campaign with the first race of the F1 season happening in Melbourne, on Ford’s return to the pinnacle of motorsports after 22 years,” added Henderson. “It is also being integrated in the launch advertising for the all-new Ranger Super Duty, the apex of the Ranger brand and the ultimate heavy duty work vehicle.”
Ready Set Ford will appear around Australia and New Zealand starting in Melbourne on 9 February and will feature across ARN Network, Meta, YouTube and across OOH via oOH!, JCD.
