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Reading: Ford Drives NSW Open Golf Championships To New Heights As Naming Rights Partner
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B&T > Sports Marketing > Ford Drives NSW Open Golf Championships To New Heights As Naming Rights Partner
Sports Marketing

Ford Drives NSW Open Golf Championships To New Heights As Naming Rights Partner

Staff Writers
Published on: 11th November 2024 at 10:53 AM
Edited by Staff Writers
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Golf NSW has announced that Ford Australia will join as a Major Partner of Golf NSW, including the NSW Open Golf and Women’s NSW Open Golf Championships for the next two years.

“The Ford NSW Open Championships represent the pinnacle of golf in our great state, and we’re excited to welcome the iconic motor vehicle company onboard as the naming rights partner for the Championships for the next two years,” said Graeme Phillipson, chief operating officer of Golf NSW.
“Ford’s support reinforces our commitment to elevating the Championships on both the national and international stage and as a premier event on the Australian golfing calendar”.
The exciting commitment will see Ford become the principal partner of the NSW Men’s & Women’s Championships into 2026, beginning with the time honoured NSW Open Championship at Murray Downs Golf & Country Club from November 14th to 17th, 2024.
The Ford badge will also be present when the Ladies European Tour (LET) Co-Sanctioned Ford Women’s NSW Open is played at Wollongong Golf Club from March 20th to 23rd, 2025.
“Today, we’re proud to announce our partnership with Golf NSW, as we head into the NSW Open Championship next week and upcoming NSW Women’s Open next year,” said Ambrose Henderson, director of marketing, Ford Australia.
“Our partnership with Golf NSW not only supports these major events, but many regional ones, including junior golf and development programs across New South Wales.
“Ford has been involved in Australian sport for nearly 100 years and the opportunity to assist in the future growth of golf in NSW demonstrates our commitment to continuing our legacy of supporting local communities through sport,” Henderson added.
2024 marked a pivotal expansion for Golf NSW, with the organisation’s major championships heading to regional New South Wales, allowing a broader audience to experience top-level golf for the first time.
With interest in the sport at a high, Golf NSW and Ford are dedicated to enhancing the NSW Open experience for players and spectators, with exciting initiatives planned for this year’s Championship.
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Aimee Edwards
By Aimee Edwards
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Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

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