Footy Finals Are In The Air! So APN Outdoor And UBet Up The Ante

Footy Finals Are In The Air! So APN Outdoor And UBet Up The Ante
SHARE
THIS



Capitalising on the sporting city’s love of the game (any game that is) APN Outdoor along with outdoor specialist’s Posterscope and Carat have joined forces to bring UBET’s latest campaign to life where they will  speak to a broad range of fans via digital outdoor, reflecting on the sporting climate of the moment.

The campaign that is currently live in market, is utilising APN Outdoor’s iconic Young and Jackson Elite Screen that presides over Flinders Street Station opposite Federation Square, one of Melbourne’s sporting spectator hotspots. The messaging and associated imagery, will adapt and change in response to the footy finals series, a milestone in the Melbourne calendar, and subsequently the Spring Racing Carnival commencing shortly afterwards.

Mark Fairhurst, general manager- sales, APN Outdoor commented on the campaign: “UBET’s ability to provide contextually relevant content, in real time, makes this campaign truly attention grabbing. Capitalising on the unique attributes of digital outdoor, amplified by Young and Jackson’s prime position to speak to footy fans on their pilgrimage to the MCG, this campaign is bound to spark conversation about the next sure thing or big upset among Melbourne punters.”

UBET’s campaign is a reflection of the exciting options available in the growing Digital Outdoor space in our capital cities, and the creative flexibility, adaptability and instantaneous options available to elevate a campaign.

Cassandra Thomas-Smith, strategy and insights director at Posterscope commented on the campaign: “APN Outdoor’s Young and Jackson Elite Screen is iconic in Melbourne’s landscape and a perfect platform to communicate with footy and sports fans alike. Through multiple creative executions, we are able to share the most relevant, up to date and rousing message that will encourage fans to get amongst the hype of the footy finals and spring racing seasons.”

UBET’s campaign is currently live on the Young and Jackson Elite Screen, with the creative changing intermittently during Footy Finals and the Spring Racing season. Throughout 2015 APN Outdoor, has demonstrated its ongoing commitment to digital outdoor  having recently announced developments across its Elite Screen, Transit Technology, XtrackTV and Airport portfolios that have been enthusiastically embraced by media agencies and advertisers alike.

Please login with linkedin to comment

channel 10 Nielsen's Homescan shopper panel

Latest News

UM Retains Australian Government’s Master Media Contract
  • Media

UM Retains Australian Government’s Master Media Contract

The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann (UM). The extension will see UM continue media duties for the Government for another three years leading to June 2024. UM will continue to provide media strategy, planning and buying services to the Australian Government, after initially being […]

Ogilvy Names Liz Taylor As Global Chief Creative Officer
  • Advertising

Ogilvy Names Liz Taylor As Global Chief Creative Officer

Ogilvy has announced that Liz Taylor has been named global chief creative officer. Taylor will be responsible for overseeing Ogilvy’s creative product across 132 offices in 83 countries and spanning its five business units: Advertising, PR, Experience, Health, and Growth & Innovation. This appointment comes as Piyush Pandey takes on a new role as chairman […]

Blis Hires Elias Psarologos As Head Of Sales Australia/New Zealand
  • Media

Blis Hires Elias Psarologos As Head Of Sales Australia/New Zealand

Blis has today announced the appointment of Elias Psarologos [featured image] as Head of Sales for Australia and New Zealand. Psarologos is a sales leader and cross-media specialist with 13 years media experience in Australia and Singapore, working at major global and local companies such as BBC Worldwide, Domain Media and most recently mobile ads […]

Aus Government Extends UM’s Master Media Contract
  • Marketing

Aus Government Extends UM’s Master Media Contract

The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann (UM). The extension will see UM continue media duties for the Government for another three years leading to June 2024. UM will continue to provide media strategy, planning and buying services to the Australian Government, after initially being […]

What COVID-19 Showed Us About Using Data To Boost Your Bottom Line
  • Technology

What COVID-19 Showed Us About Using Data To Boost Your Bottom Line

Paul Argus is the CMO of Australian Data-as-a-Service company smrtr. Here, he explains the lessons marketers can take out of the COVID-19 pandemic in relation to using data to boost profits.  It is no secret that when the COVID-19 pandemic struck last year, most of us had no idea what to do. And marketers were […]

Opinion

by B&T Magazine

B&T Magazine
New Podcast The Wellness Rebellion Delivers Science Over Speculation
  • Media

New Podcast The Wellness Rebellion Delivers Science Over Speculation

The Wellness Rebellion with Maz Compton and Dr Sam Hay is a reset on everything we know about our health and wellness, uncovering the truth and debunking the trends with science-based wellness information to improve your everyday wellbeing. Each episode in the new weekly podcast series will see Compton and Dr Hay discuss a wellness […]

Hotglue Wins Garnier Digital Account
  • Media

Hotglue Wins Garnier Digital Account

Garnier, part of the L'Oréal Group, has named Hotglue as its official Australian digital partner. Hotglue will lead the brand’s always-on strategy and creative content development across digital & social media, including influencers, eCommerce and brand campaigns.

NOVA Launches Podcast Network
  • Advertising
  • Media

NOVA Launches Podcast Network

Proving the podcast is THE hottest thing in media right now comes this news. It's like what the smashed avo is to food.

MasterChef Alumni Brendan Pang Teams Up With Minus18 And Snap For IDAHOBIT
  • Campaigns

MasterChef Alumni Brendan Pang Teams Up With Minus18 And Snap For IDAHOBIT

Growing up queer can be tough for many young people. Despite much progress, three out of four (75 per cent) Australian LGBTQIA+ youth still experience some form of bullying or discrimination. Indigenous Australians and those from non-English speaking backgrounds are the two most likely groups to experience discriminatory behaviours. Findings from the LGBTQIA+ Health Australia […]

Moving To A First-Party Data Model Era
  • Opinion

Moving To A First-Party Data Model Era

Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the industry is moving to a first-party data model and what this might mean looking forward. It’s been almost 30 years since the first banner ad was served on the web. And my, how things have […]

Opinion

by B&T Magazine

B&T Magazine
Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]