Flybuys Appoints Deidre Boyle As Chief Customer Officer

Flybuys Appoints Deidre Boyle As Chief Customer Officer

Flybuys has appointed Deirdre Boyle as the company’s chief customer officer.

The company, which is Australia’s most popular loyalty program, said that Boyle will play a pivotal role in shaping the direction of the brands’ member experience, with a focus on elevating customer advocacy and cementing Flybuys’ existing customer first approach.

Having previously held roles at BankVic, AIA, Medibank and Westpac, Boyle has more than 20 years’ experience in driving “people-centred transformation” and uniting businesses around a shared purpose that positively impacts their people, customers and communities.

Boyle has also been central in leading end-to-end strategy formulation and the delivery of multi-year roadmaps to redesign customer experiences across digital and physical touchpoints, according to Flybuys.

Anna Lee, Flybuys CEO said, “Our members and customers are the heart of our business and at the centre of everything we do. I’m delighted to have someone of Deirdre’s calibre leading the team to ensure we’re providing the best possible experience for our members, and supporting seamless interactions at every touchpoint.”

“For over 28 years, Flybuys has attracted millions of loyal customers in Australia,” said Boyle.

“It’s an exciting time for the business, and I’m looking forward to working with the team
to build great experiences for our members and partners to help Australians get even more value
from their everyday shopping.”

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