turns out Millennials aren’t getting inspired by #fitspo, they’re getting super stressed out by seeing other people’s fitness selfies.
A study commissioned by health and wellness company Technogym, titled “The Wellness Deficit: Millennials and Health in America”, found that Instagram selfies of models working out is actually not motivating.
#regram @voguebrasil Mission accomplished!! My friends facing the #BodyByIza workout routine!! Well done guys!! Meus amigos encarando o treino #BodyByIza !! Missão cumprida uhull !!! @matmazzafera @mariweickert #friends #workout #lescinqgym #healthy #lifestyle #body #fit #nopainnogain #justdoit A photo posted by Izabel Goulart (@iza_goulart) on
Join my FIT Family & become fit & healthy together! – Click the link in my profile! ~ If you really want to make a change with yourself – your health, fitness and your mind then you have to expect that you’ll need to work hard, that it’s not going to be easy and that you won’t necessarily get any results for quite some time. We start something because the idea of it at the time sounds great or it might be a dream of ours and we really do want to make a positive change…but then when we realise how much commitment and hard work it’s going to take to get there we try to talk ourselves out of doing it by telling ourselves that it’s not possible. Things like: “I’m not seeing results so there’s no point continuing” and “I’m never going to reach my goal so I may as well not bother trying.” – I’m guilty of it at times too! I even whinge to my partner Dec and say things like: “Why isn’t my butt growing? Why aren’t I getting leaner?” “Why aren’t I growing muscle?” bla bla bla… Just because you can’t see any changes doesn’t mean they’re not happening and you’re not progressing. I even have beautiful ladies who do my FIT programs post their progress photos in my forum saying they can’t see any changes when the changes are drastic, we can all see HUGE changes and yet they can’t see them themselves! – Sometimes you just can’t trust your own eyes, they play tricks on us and we’re always the hardest on ourselves. Stay consistent and trust the process and don’t give up before you actually start getting results! These things take time – if it was easy everyone would be doing it. Just think, the harder you have to work for your goals the more you’ll appreciate achieving them! ☺️ . @emilyskyefitness . Leggings: @ryderwear . . #emilyskye #emilyskyefit #makeachange #goals #commitment #consistency
Morning on #BodyByIza Style ! Dream big and focus on your goals! The sky is the limit!! Bom dia no estilo #BodyByIza !!!! Sonhe grande e concentre-se nos seus objetivos!! O céu é o limite!!✌️ #TrainLikeAnAngel #body #fit #workhardplayhard #lescinqgym #workout #lifestyle #healthy #justdoit #motivation #nonstop #boramalhargalera
A photo posted by Izabel Goulart (@iza_goulart) on
Many Millennials are not feeling so #fitspo as they would like. Many attributed their so-called “wellness deficit” to concerns about the way they look, while others cited stresses over money and health.
Gym selfies are not improving millennials’ sense of wellness. Sixty-two per cent of millennials “believe the trend of posting fitness selfies on social media puts unrealistic pressure on young people.” The study found that fitness selfies are “further compounding their self-consciousness around body image.”
This isn’t the first study to find that peoples’ social media photos actually make us feel worse about ourselves. A 2012 study commissioned by Anxiety UK found that regular social media users tended to negatively compare themselves to others, and in turn experienced unpleasant behavioral changes.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]